Head of Business Development (Sales & General Management) at Sehai Foods Limited

Job Purpose (Business Development/ Commercial)

• To develop, establish and maintain marketing strategies to meet organisational objectives for product launch and products life cycle
• To manage key client relationships and oversee management of other accounts at BTL and ATL tiers
• Effective management of the marketing, advertising and promotional activities of the organization.
• Manage customer relationship management including trends analysis and customer research
• Drive commercial activities and sales. 

Job Purpose (General Management)

• To complete set up and run a start up food processing facility
• Oversight of production and quality assurance
• Manage relationships with external stakeholders e.g NAFDAC, other regulators, etc
• Managing employees both – production staff and small management team and HR aspects – appraisals, etc
• Oversee supply chain, stores, finance aspects including monthly budgets, cashflow, reconciliation, monthly profit and loss, VAT, fixed asset registers, etc
• Drive corporate planning and directional strategy for products and SKUs
• Reporting both qualitative and quantitative data dimensions to drive management information and decision making for the investors and board
• Liaise with corporate secretariat in the preparation of board pack and minutes for board meetings

Main Job Tasks and Responsibilities:

• General managerial supervision of all aspects of the Sehai Breakfast Unit including the production facility and people management
• Manage and coordinate all marketing, advertising and promotional activities
• Conduct market research to determine market requirements for existing products
• Analysis of customer research, current market conditions and competitor information
• Develop and implement marketing plans and projects for existing products
• Manage the productivity of the marketing plans and projects
• Monitor, review and report on all marketing activity and results
• Determine and manage the marketing budget
• Deliver marketing activity within agreed budget
• Develop pricing strategy
• Liaison with media and advertising, distributors and major retail customers.
• Product Launch

Key Competencies:

• excellent written and verbal communication skills
•  organization and planning
•  critical thinking
•  problem analysis and problem-solving
•  team-leadership
•  formal presentation skills
•  Persuasiveness
•  Adaptability
•  Innovation
•  Judgment
•  decision-making
•  stress tolerance
•  collaboration

Education and Experience

• Business or engineering degree or equivalent professional qualification
• Previous staff supervision and manufacturing line experience
• Minimum 5 years experience in marketing/ business development/ distributor or dealer management in a food or beverage company
• Experience in all aspects of developing and maintaining marketing strategies
• Sound knowledge of Microsoft Office (in particular Word, Excel and Powerpoint) and very strong presentation skills
• Technical marketing skills
• Proven experience in customer and market research
• Relevant product and industry knowledge
• French will be an added advantage