Communication and Marketing Officer at La Fayette Microfinance Bank Limited, Advans Nigeria

Job Purpose:

The purpose of a Communication and Marketing Officer is responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures

Essential Job Duties:

• Creating and Developing new innovative ways to communicate the company message to existing customers
• Creating marketing campaigns and working with the company's external agency to see them executed
• Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership
• Conduct various interviews, including win/loss and post-engagement client interviews/surveys to identify trends and make recommendations to senior leadership
• Conduct marketing surveys on current and new service concepts
• Articulate product and service offerings, key benefits and messages for use by sales and marketing
• Work with Consulting and Sales to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateral
• Drive campaign management for client acquisition programs across multiple channels
• Create content for corporate marketing collateral, website/blog/social media, and other initiatives
• Provide assistance on press releases, contributed articles, presentations, events, and conferences
• Internal reporting and other duties as assigned.

Person Specification:

• QUALIFICATION/EDUCATION: B.Sc / HND in related field.
• WORK EXPERIENCE: A minimum of 1-2 years working experience in an advertising and media agency
• SKILLS:  High-level proficiency in written and spoken English; good knowledge of word processing; proven spreadsheet skills; good interpersonal relations skills.
• PERSONAL TRAITS:  Tactfulness; self-disciplined; resolute and Value driven. Pragmatic and meticulous in processes and procedures; Ability to relate effectively across different levels of authority. Time conscious and purposeful. Self starter and good leadership skills.

Note: Only shortlisted candidates will be invited for test and interview.