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Main Purpose
To execute relevant customer relationship and retention management strategy towards delivering of both Liability and Asset budget for the branch(es) under coverage area. To drive the right sales culture amongst all NIB sales staff and spear head acquisition strategy of the NIB business of the branch.
Key Responsibilities:
• To engage Companies and other corporate organizations on a continuous basis for acquisition opportunities in Personal & Business banking.
• To execute robust relationship management techniques that would ensure optimum customer retention
• Identify opportunities in markets, Cooperative Societies/Associations/Unions and engage market associations and representatives of these cooperatives/associations for acquisition.
• To coach and guide team of Direct Sales Agents (DSAs) towards sales achievement
• Relate well with operation staff to ensure minimal Turn Around Time is achieved on account opening
• Assume accountability for delivery of Asset and Liability budgets
• Monitor adequacy of income from fees and commission
• Ensure that customers are assisted at their place of work to open accounts, complete applications and collect relevant document
Key Performance Measures
• Delivering on the branch(es) budget in terms of Revenue, Value and Volume figures
• Ability to grow the clientele base of the branch(es)
• Innovative Business Development input through constructive feedback from the market
• Create sales pool for NIB DSAs
Key Dimensions of the Job
Relationship management at the branch level; customer retention and acquisition through referrals.
Important Relationships
• Internal Relationship – Branch Manager, NIB Zonal Head, DSAs, Branch Staff and Credit departments
• External Relationship – Both Personal and Business Banking Clients, Organizations management staff etc
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