Brand And Marketing Manager at Mama Cass

SUMMARY OF RESPONSIBILITES

•     To develop the company’s brand strategy
•     To ensure Company’s brand, culture and uniqueness is clearly articulated, communicated, understood and consistent across all activities, staff, volunteers and external audiences through brand engagement and promotion activities; and in particular to use change management and other activities focused around goals and objectives
•     Accomplishing business development activities by researching and developing marketing opportunities and plans; implementing sales plans; managing staff.

QUALIFICATION / EXPERIENCE

•     Minimum of HND/BSc in any relevant field with appreciable knowledge in fast food industry.
•     Experience in the application of digital marketing and social media as part of integrated marketing campaigns.
•     Minimum of three (3) years’ experience in FCMG and Quick Service Restaurant

SKILLS AND PERSONAL QUALITIES

•     Good knowledge of QSR or Food production/processing industry and its processes with proven track records of brand development, re-packaging and management.
•     Experience of success in using different marketing channels to build a brand
•     Experience of consumer research and using this to drive the implementation of the brand
•     A good working knowledge of marketing principles, particularly to support the building and promotion of a brand
•     Good analytical skills of brands, market research, and market trends
•     Good knowledge of different media channels for different audiences especially social media
•     Excellent verbal and written communication skills, confident at responding directly to individuals queries
•     Good interpersonal skills to develop and maintain effective working relationships with a wide range of people inside and outside the Society
•     A team leader, able to inspire others