2026 Tropical General Investments (TGI) Group Marketing Trainee Program at Tropical General Investments (TGI) Group

Job Summary

• Tropical General Investments (TGI) Group runs a structured Marketing Trainee Program designed to develop young graduates into disciplined, world-class professionals in marketing and branding functions, by providing intensive induction, hands-on experience across its extensive Nigerian distribution network, and exposure to real commercial operations that build managerial and leadership competencies with a clear path for career progression; the program offers full-time employment from day one, structured training, and comprehensive development support to prepare trainees for future roles within the organisation.

Job Details

Key Responsibilities

Brand Strategy & Planning

• Develop and execute annual brand plans aligned with business objectives.
• Define brand positioning, target audience, and value proposition.
• Conduct market analysis, competitive benchmarking, and consumer insights review. Monitor brand health metrics and recommend corrective actions.

Campaign & Communication Management

• Lead development and execution of integrated marketing campaigns (ATL, BTL, Digital). Work closely with agencies to develop compelling brand messaging.
• Ensure consistency of brand identity across all channels.
• Track and evaluate campaign performance (ROI, reach, engagement, conversion).

Innovation & Product Management

• Identify opportunities for new product development and line extensions.
• Lead product launches from concept to commercialization.
• Collaborate with R&D, production, procurement, and sales for seamless execution.

Financial & Budget Management

• Manage brand P&L responsibilities (where applicable).
• Develop and monitor marketing budgets.
• Analyze sales data, profitability, and marketing effectiveness.

Cross-Functional Collaboration

• Partner with Sales, Finance, Supply Chain, and Operations to drive execution.
• Support trade marketing initiatives and distributor engagement activities.

Key Performance Indicators (KPIs)

• Market share growth
• Revenue and profitability targets
• Brand awareness & equity scores
• Campaign ROI
• Successful product launches
• Budget adherence

Requirements

Program Requirements:

• B.Sc./HND in Marketing, Branding, or other relevant business-related disciplines
• 3-4 years’ Experience in reputed good organizations or has been through MTP in a reputed organization.
• Management/Professional certification
• Graduate degree (MSc/MBA) from a reputable business school (an added advantage)
• Completed NYSC
• Maximum age of 27 years
• CV must contain comprehensive and relevant information about the applicant