Brand Manager at Bet9ja

Reports to: Snr. Marketing Manager
Department: Marketing and Corporate Communications
Unit: Marketing and Corporate Communications

Job Purpose Statement

• The marketing manager manages the day to day marketing activities of the organisation and long term marketing strategy for the company.

Key Accountabilities

• Managing all marketing for the company and activities within the marketing department in coordination with the Head of Marketing.
• Developing the marketing strategy for the company in line with company objectives.
• Co-ordinating marketing campaigns with retail activities.
• Developing new innovative marketing strategies to boost brand awareness, consumer retention and acquisition, sustain market leadership position and monetization for the brand.
• Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
• Developing and managing advertising campaigns.
• Building brand awareness and positioning.
• Evaluating and maintaining a marketing strategy.
• Developing and managing marketing campaigns from start to finish.
• Understanding research tools / techniques, data gathering and interpretation especially on competition and generating consumer sights.
• Ability to lead a team, delegate and close on all pending departmental task.

Main Contacts:

• Internal: Snr. Marketing Manager

Required Qualifications / Experience

• Degree in Communications, Marketing, Business
• 7 years of relevant experience
• M.Sc (Added advantage).

Additional Skill Set:

• Understand all IMC process and its importance to effective communication, brand building and perception change.
• Experience in creating a marketing campaign, marketing strategy and marketing plan.
• Experience with online marketing, including social media and content marketing.
• Great understanding of public relations and written skill.
• Advanced communication skills.
• Ability to quickly adapt to change.