Digital Marketer at Rexobe Consult

Key Responsibilities

Develop and Implement Digital Marketing Strategies

• Plan and execute online marketing campaigns.
• Align digital campaigns with overall business goals.

Manage Social Media Marketing

• Create, edit and schedule content across platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
• Monitor engagement and respond to customer interactions.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

• Optimize website content for search engines.
• Manage paid advertising campaigns (Google Ads, PPC).

Content Marketing

• Create blogs, articles, email newsletters, and website content.
• Ensure content aligns with brand messaging and SEO best practices.

Email Marketing

• Design and execute email campaigns.
• Segment email lists and track performance metrics.

Analytics & Reporting

• Use tools like Google Analytics to monitor performance.
• Generate reports on campaign effectiveness.
• Analyze KPIs such as traffic, conversion rates, and ROI.

Paid Advertising Management

• Run ads on platforms like Google Ads and Facebook Ads Manager.
• Optimize campaigns for better performance and cost efficiency.

Website Management

• Update website content.
• Coordinate with developers for landing page optimization.

Required Skills

Technical Skills

• Strong understanding of SEO & SEM
• Social media marketing expertise
• Email marketing tools (e.g., Mailchimp)
• Knowledge of PPC campaigns
• Basic HTML/CSS knowledge
• Data analysis and reporting skills

Soft Skills

• Excellent communication skills
• Creativity and innovation
• Analytical thinking
• Time management
• Problem-solving ability
• Team collaboration

Educational Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Certifications in digital marketing (Google, HubSpot, etc.) are an advantage.