Brand Retail Manager at Lorache Consulting Limited

Location: Abuja and Lagos

Job Description

• Completes store operational requirements by scheduling and assigning employees; following up on individual work responsibilities and results.
• Maintains store staff by recruiting, selecting, orienting, and training employees for all models of Branded Retail Stores.
• Maintains store staff job results by coaching, counselling, and disciplining employees; planning, monitoring, and appraising job results for all models of Branded Retail Stores.
• Achieves financial objectives as per annual Business Plan; scheduling expenditures; analysing variances; initiating corrective actions for all models of Branded Retail Stores.
• Ensures availability of merchandise and services by maintaining Inventories.
• Contributes to pricing policies and sales strategy formulation by reviewing business results & studying trends; determining additional needed sales promotion;.
• Markets merchandise by studying advertising, sales promotion, and In-Store display plans; analysing operating and financial statements for profitability ratios and plans.
• Secures merchandise by implementing security systems and adequate measures.
• Protects employees and customers by providing a safe and clean store environment as per uniform store policy across all models of Branded Retail Stores.
• Maintains the stability and reputation of the store by complying with legal requirements.
• Determines marketing strategy changes by reviewing operating statements and store wise sales records.
• Maintains operations by initiating, coordinating, and enforcing program, operational, and personnel training and capability development procedures.
• Contributes to team effort by accomplishing related results as needed.
• Analyse brand positioning and consumer insights
• Oversee new and on-going marketing and advertising activities.
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Monitor market trends, research consumer markets and competitors’ activities
• Manage the sales personnel in shops and kiosks
• Create brand initiatives and supervise performance delivery at all outlets
• Monitor product distribution and consumer reactions
• Supervise and spear head opening of new outlets
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Qualificaion

• B.Sc/BA in Business, Marketing or any related field

Requirements:

• Sales experience from Media (Ad Space Selling)
• Proven working experience as brand manager
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Outstanding and excellent communication skills
• Up-to-date with latest trends and marketing best practices
• Sales experience from E-Commerce sector
• Demonstrated achievements to include building channel partner and retail networks in excess of 200 dealers
• Calm temperament but an aggressive achiever, fast learner and culturally adaptable
• Demonstrated experience of running sales teams.
• Psychographics- A go-getter, a survivor, and with a can-do attitude.
• Proven track record of increasing sales and revenue; field sales experience is preferred
• Ability to develop sales strategies and use performance KPIs
• Proficient in MS Excel/Word, PPT
• Organizational and leadership ability
• Problem-solving aptitude
• Age- Early or late 30s.
• Minimum of 5 years in a supervisory position
• Strong and full of energy to drive sales