Channel and Category Development Manager at Upfield Nigeria

Location: Lagos
Reports to: Channel and Category Development Manager, West Africa

Your Role

• The Channel & Category Development Manager (CCD Manager) drives increased brand penetration and profitable sales volumes with the customer.
• They are responsible for driving trade marketing efficiency and effectiveness while continually looking for growth opportunities.
• The CCD identifies all Brand, Market, & Customer business opportunities and risks through communication with the field sales organization. They analyse the brand strategies to ensure plans meet the market needs & maximize the return on Upfield’s trade spend.

Main Responsibilities
Lead the development of the trade category plan for assigned channels:

• Develop customer & shopper insights for assigned channels. Translate these insights into business building opportunities within specific customers/channels.
• Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
• Identify trade spend opportunities and allocate funds for each sector while analyzing risks.
• Match brand objectives with customer/market needs. Work with field sales team to ensure excellence in in-store activation.

Work out monthly rolling forecast for assigned channels:

• Prepare promotion sell-out volume with attention to market intelligence information.
• Prepare input for brand and build incremental sales volume.
• Co-work with marketing team in launch/ re-launch and consumer promotion activities:
• Provide input for marketing to build budget, scheme and communication plans.
• Allocate promotion volume to channel/ customers in charge
• Work out the brief for BTL agencies and sales team
• In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store.

Develop and execute all trade/ schematic shopper promotions:

• Lead scheme proposal and execution
• Lead the communication to internal and external stakeholders on the scheme
• Follow up with POSM production gift sourcing and delivery to stores OTIF
• Conduct ROI and post-promotion evaluation

Skill and Experience Required

• University graduate
• At least 5 years working experience in relevant position for FMCG industry (experience in sales planning, trade marketing is an advantage)
• Strong analytical skills and business mindset; Proven business management competency
• Strong communication and influencing skills
• Creative and passionate, willing to take challenges
• Proactive, confident and able to work under high pressure
• Good command in English and computer skills.