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  • Channel and Category Development Manager at Upfield Nigeria

  • Posted on: 5 September, 2019 Deadline: Not Specified
  • View Jobs in Manufacturing / Production / FMCG View All Jobs at Upfield Nigeria
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  • Upfield is a global leader in plant-based nutrition with a great history and a portfolio of iconic brands that people have used and trusted for generations. This includes Flora, Rama, Becel, Blue Band, Country Crock, I Can’t Believe it’s not Butter and ProActiv.

    We are a global food company with 6 business units operating in 95 markets. We have the mind-set of a start-up. This makes us fast, agile, entrepreneurial, cost conscious and accountable for our products – from seed to serving at the breakfast, lunch or dinner table.

    We are recruiting to fill the position below:

    Channel and Category Development Manager


    Location: Lagos
    Reports to: Channel and Category Development Manager, West Africa

    Your Role

    • The Channel & Category Development Manager (CCD Manager) drives increased brand penetration and profitable sales volumes with the customer.
    • They are responsible for driving trade marketing efficiency and effectiveness while continually looking for growth opportunities.
    • The CCD identifies all Brand, Market, & Customer business opportunities and risks through communication with the field sales organization. They analyse the brand strategies to ensure plans meet the market needs & maximize the return on Upfield’s trade spend.

    Main Responsibilities
    Lead the development of the trade category plan for assigned channels:

    • Develop customer & shopper insights for assigned channels. Translate these insights into business building opportunities within specific customers/channels.
    • Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
    • Identify trade spend opportunities and allocate funds for each sector while analyzing risks.
    • Match brand objectives with customer/market needs. Work with field sales team to ensure excellence in in-store activation.

    Work out monthly rolling forecast for assigned channels:

    • Prepare promotion sell-out volume with attention to market intelligence information.
    • Prepare input for brand and build incremental sales volume.
    • Co-work with marketing team in launch/ re-launch and consumer promotion activities:
    • Provide input for marketing to build budget, scheme and communication plans.
    • Allocate promotion volume to channel/ customers in charge
    • Work out the brief for BTL agencies and sales team
    • In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store.

    Develop and execute all trade/ schematic shopper promotions:

    • Lead scheme proposal and execution
    • Lead the communication to internal and external stakeholders on the scheme
    • Follow up with POSM production gift sourcing and delivery to stores OTIF
    • Conduct ROI and post-promotion evaluation

    Skill and Experience Required

    • University graduate
    • At least 5 years working experience in relevant position for FMCG industry (experience in sales planning, trade marketing is an advantage)
    • Strong analytical skills and business mindset; Proven business management competency
    • Strong communication and influencing skills
    • Creative and passionate, willing to take challenges
    • Proactive, confident and able to work under high pressure
    • Good command in English and computer skills.

    Method of Application

    Interested and qualified? Go to Upfield Nigeria career website on to apply

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