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  • Posted: Aug 20, 2019
    Deadline: Aug 26, 2019
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    Digital Marketing Strategist


    Purpose

    • The digital marketing strategist will be responsible for implementing the group’s media and brand plan.
    • He/ She is to develop best branding and communications strategies. The position will involve media, presentations, blogging, industry-specific conferences, sales and marketing activities of the group’s brand.
    • He/ She is attached to the creative department of the firm and will directly report to the assigned brand manager of the group.

    Duties and Responsibilities
    Branding:

    • Liaising with the marketing, sales and design teams to optimize customer experience and ensure brand consistency.
    • Planning, developing, implementing and managing the overall digital marketing strategy of all brands using all necessary tools (e.g. website, emails, social media and blogs)

    Research and Analyse:

    • Analysing, reviewing, and reporting on effectiveness of campaigns in an effort to maximize results.
    • Analyse web traffic metrics and suggest solutions to boost web presence
    • Monitoring and suggesting effective best practices for measuring the impact of social media campaigns.
    • Analysing and reporting on digital campaigns.
    • Conducting researching, making marketing recommendations and creating media plan.
    • Research products, services and current strategies to identify new opportunities.
    • Managing, improving and monitoring online content, marketing, sale SEO/ SEMs performance metrics to forecast trends.
    • Monitoring competition and providing suggestions for improvement.
    • Monitoring KPIs, and setting up mechanisms to measure multiple campaigns across many online channels.
    • Researching the latest digital tools and interactive trends.
    • Analysing customer and user data.
    • Developing annual development plans such as; conducting survey, data analysis, objective planning, media planning, budgeting, report writing and formal presentations
    • Identifying advertising needs
    • Checking that creative projects meet strategic guidelines provided.

    Content Development:

    • Creating content for our branded items and social media platforms occasionally.

    Communication:

    • Build strong clients relationships through social media interaction
    • Keep up-to-date with our audience’s preference and proactively suggest new campaigns
    • Sharing knowledge with the rest of the team.
    • Keeping up with technology trends and best practices.
    • Managing all digital marketing channels.
    • Developing a total understanding of online target audience and mind-set modes.
    • Developing creative briefs and communicating strategic objectives to internal team members to ensure projects are completed in alignment with strategy.
    • Keeping team members and content creators updated with the need to effectively and efficiently deliver best results at the right time.
    • Proposal writing and review.

    Minimum Required Skills & Experience

    • Minimum of HND (B.Sc is an added advantage) in Food Science, Animal Production, Animal Science, Food Technology or other related field.
    • Minimum of 2 years professional and hands-on experience in a similar role.
    • Adequate knowledge of web design, web development, Conversion Rate Optimisation and Search Engine Optimisation.
    • Good knowledge and application skills in online marketing, and good understanding of major marketing channels.
    • Excellent creativity skills
    • Ability to prioritize and pay good attention to details.
    • Good oral, written, interpersonal communication and facilitation skills.

    Method of Application

    Interested and qualified candidates should send their Resume to: recruitment@beyondbuilding.com.ng using "DMS" as the subject of the mail.

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