Digital Marketing Strategist at Beyond Building Investment Limited

Purpose

• The digital marketing strategist will be responsible for implementing the group’s media and brand plan.
• He/ She is to develop best branding and communications strategies. The position will involve media, presentations, blogging, industry-specific conferences, sales and marketing activities of the group’s brand.
• He/ She is attached to the creative department of the firm and will directly report to the assigned brand manager of the group.

Duties and Responsibilities
Branding:

• Liaising with the marketing, sales and design teams to optimize customer experience and ensure brand consistency.
• Planning, developing, implementing and managing the overall digital marketing strategy of all brands using all necessary tools (e.g. website, emails, social media and blogs)

Research and Analyse:

• Analysing, reviewing, and reporting on effectiveness of campaigns in an effort to maximize results.
• Analyse web traffic metrics and suggest solutions to boost web presence
• Monitoring and suggesting effective best practices for measuring the impact of social media campaigns.
• Analysing and reporting on digital campaigns.
• Conducting researching, making marketing recommendations and creating media plan.
• Research products, services and current strategies to identify new opportunities.
• Managing, improving and monitoring online content, marketing, sale SEO/ SEMs performance metrics to forecast trends.
• Monitoring competition and providing suggestions for improvement.
• Monitoring KPIs, and setting up mechanisms to measure multiple campaigns across many online channels.
• Researching the latest digital tools and interactive trends.
• Analysing customer and user data.
• Developing annual development plans such as; conducting survey, data analysis, objective planning, media planning, budgeting, report writing and formal presentations
• Identifying advertising needs
• Checking that creative projects meet strategic guidelines provided.

Content Development:

• Creating content for our branded items and social media platforms occasionally.

Communication:

• Build strong clients relationships through social media interaction
• Keep up-to-date with our audience’s preference and proactively suggest new campaigns
• Sharing knowledge with the rest of the team.
• Keeping up with technology trends and best practices.
• Managing all digital marketing channels.
• Developing a total understanding of online target audience and mind-set modes.
• Developing creative briefs and communicating strategic objectives to internal team members to ensure projects are completed in alignment with strategy.
• Keeping team members and content creators updated with the need to effectively and efficiently deliver best results at the right time.
• Proposal writing and review.

Minimum Required Skills & Experience

• Minimum of HND (B.Sc is an added advantage) in Food Science, Animal Production, Animal Science, Food Technology or other related field.
• Minimum of 2 years professional and hands-on experience in a similar role.
• Adequate knowledge of web design, web development, Conversion Rate Optimisation and Search Engine Optimisation.
• Good knowledge and application skills in online marketing, and good understanding of major marketing channels.
• Excellent creativity skills
• Ability to prioritize and pay good attention to details.
• Good oral, written, interpersonal communication and facilitation skills.