Trade Marketing Manager at Recore Limited

Nature of Duties

• A Trade Marketing Manager is usually responsible for local market brand development within a channel
• This is done across a variety of marketing strategies including product launches, public relations and communication efforts, setting up displays and designing loyalty program
• Over and above he will be responsible for ensuring the standards and parameters require by a Distributor/KD.

Job Description/Responsibilities

• Creating a trade marketing strategy and communicating this to the Sales team.
• Executing the trade marketing plan across the regions.
• Driving brand awareness across various categories and products.
• Attending and presenting events/drive activations as per the region specific agenda across the country.
• Coordinating the creation of content, delivery of marketing materials and allocation to respective branches.
• Managing and motivating Sales team to ensure Excellence in Execution by channel.
• Reporting on data and industry trends relating to trade categories.
• Creating trade marketing plans for individual products ranges.
• To drive RED Lite a program across the regions and improve on AVAILABILITY, ACTIVATION, SERVICEABILITY, PRICE COMPLIANCE & REGIONAL BONUS PRODUCTS to help improve EXECUTION in General Trade.
• Must have experience in making trade marketing calendar for the AOP on a monthly basis.
• Closely monitoring competition activities and reporting to have timely analysis and action by the company.
• Will be responsible for developing, driving and implementing channel marketing activity for selected groups of channel partners.
• Developing and overseeing region specific trade marketing plan for specific channels within the organizations.
• Implementing channel campaigns in order to expand market share and pursue aggressive growth targets.
• Working closely with all aspects of the business to gather product and channel insights.
• Working closely to the product and corporate marketing teams and support brand developments and experiential activities.
• Utilize data and shopper insights to provide recommendations to drive category distribution and market share.
• Overseeing day to day channel operations in both local and international markets.
• Understanding changing and differing priorities depending on territories and how these impact channel marketing.
• Strong understanding of different channels in Distribution.
• To drive super Market Execution parameters and closely monitors utilization of company assets deployed at Modern Trade Outlets.

Requirements/Qualifications

• Previous experience working as a trade marketing manager ideally in FMCG Company.
• Strong commercial outlook and ability to drive revenue growth through trade marketing.
• Highly motivated and passionate about trade marketing.
• At least 10-15 years of experience in Sales & Marketing and at least 5-6 years in trade marketing.
• Good presentation and Analytical skills
• Good communication skills is a must.
• Good computer skills
• Have a passion to lead the team from front in the market place and well aware of Nigerian Markets