Social Media Consultant at Breakthrough ACTION

Scope of Work
The Social Media Consultant will provide all required support for the BA-N TB team’s social media content management and monitoring of social media campaign.

In addition to the general duty described above. Specific duties and responsibilities include the following:

• Provide administrative and logistical support to the TB social media platform for the TB HCD feasibility phase.
• Manage the social media handle of the TB HCD feasibility phase campaign. In addition, will create and monitor all relevant social media for the purpose of awareness creation.
• Work closely with relevant TB technical staff, develop materials (Graphics, Videos, Infographics) and manage timely/regular information dissemination on the Facebook, twitter, Instagram, WhatsApp and other social media platform that will be used for the TB social media campaign.
• Together with the technical leads, track, harmonize and provide updates on key issues on the social media platforms to ensure there are no overlaps or gap in the social media campaign.
• Identify and implement strategies geared towards moving traffic to the social media sites being managed;
• Assist the TB unit in tracking trending TB issues on social media and sending out routine communication to staff and external stakeholders;
• Build engagement by identifying and adapting relevant social media trends to increase engagement on the social media platforms.
• Engage in social media outreach activities and produce reports based on the engagement of the TB HCD Study Feasibility phase social media campaign.
• Undertake ad hoc inquiries (using standard/non-standard databases), retrieve, manipulate and present data efficiently;
• Identify and resolve diverse issues as they arise, which often requires interpretation of existing procedures and processes and independently determining the appropriate application;

Minimum Qualifications & Skills

• Minimum of Bachelor’s degree in social/health sciences, mass communication, public administration or related discipline is required.
• Experience carrying out related task with donor-funded project is desirable;
• Excellent skills in social media campaign management is required;
• Previous work experience implementing USAID-funded or donor funded health programs is strongly preferred;
• Exquisite experience using at least 2 relevant social media applications;
• Knowledge of standard social media algorithms is a must for this role.
• Excellent organizational, problem-solving skills and attention to details is essential;
• Knowledge of key health sector players in the public and aid sectors in Nigeria required;
• Knowledge of standard INGO administrative procedures is essential.
• Strong communication skills (written & spoken) in English language and one or more Nigerian language(s) is required;
• Ability to work independently and proactively.