Marketing Manager at Saro Lifecare Limited

Job Summary

• The Marketing Manager's role is designed to deliver the above top objectives with a strategic emphasis fashioned to deliver an enhance relationships with refreshed approach and management models.
• The role will assume a strong leadership role with multi-functional teams including direct reports.

Primary Responsibilities

• Provide information about the products (4Ps).
• Gather and analyse market information.
• Conduct market research.
• Develop product plan and marketing strategy
• Defines and creates added value for the organisation.
• Coordinate project development.
• Good at portfolio management
• Extension and content building.
• Lead all areas of content generation and production across all media platforms.
• Innovation in service and products
• Ensure brand messages are consistent.
• Nurture and enrich all external perceptions of the company and growth of market share.
• Engage consumers on social media.
• Collaborate with the sales and technical team to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
• Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
• Communicate with various media buyers, advertising agencies, printers and other services to help marketing projects come to fruition.
• Planning and implementing promotional campaigns.

Our Ideal Candidate

• FMCG marketing background or from the technical industry.
• Understanding of agriculture will be an added advantage.
• Should be open-minded.
• Should have high analytical skills.
• Should have the ability to project into the future.
• Passionate and Result oriented.
• Very articulate.
• Understand the data, and how to present it.
• Flexible and adaptable.
• Must be a trend-setter: must keep up to date and have the desire to know more.
• Must be a team player.
• Must be a vision creator.
• Must be able to multi task
• Must have experience creating marketing plans from scratch.
• Must have extensive experience of experiential strategy development and implementation working with 3rd party agencies.
• Must be proven in a multi-channel marketing campaign role.
• Extensive customer and field experience.
• Ability to communicate effectively to both technical and business level audiences in a compelling manner.

Qualification

• Minimum of a Second-Class Upper in University Degree in any one of the Social Sciences and other related discipline.
• Minimum of 7 years work experience.
• Required Age: 29 - 36 years