Digital Marketing Manager at The Place

Location: Lekki Phase I, Lagos

Background on the candidate

• You’re an experienced and influential marketer who knows branding, communications, and considers all the drivers that will unlock brand growth.
• You will be as comfortable resolving issues around performance as you are developing brilliant creative work.
• You love the brands you work on and know how to influence, inspire diverse groups of people to listen to and act on them.
• You hold yourself and others accountable for digital ideas that does great things for both the consumer’s lives and The Place bottom line. You drive change, work smart, ruthlessly prioritize, and care about building great relationships.
• Are you prepared to take risks in the pursuit of greatness?
• Do you hold yourself to the highest standard with real accountability for results? Would you treat the business as if it is truly your own – because you want to be part of a thriving legacy?  If so, we want to talk to you.
• We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Job Description
The successful candidate will be required to;

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with stakeholders to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications

• University degree in Humanities, Social Science, Marketing or a related field
• Proven working experience in digital marketing (at least 4 years)
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Capabilities needed for this role are;

• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• Digital marketing managers will work with the marketing team, supporting teams (such as restaurant, club, bar/lounge & hotel teams), and suppliers to launch campaigns on time and on budget.
• You should have knowledge of the traditional media (offline) and how it can be integrated into digital media.