Vacancies in a Family-Owned Multi-National Company

RESPONSIBILITIES:

•     The brand manager will drive the performance of one or more brands within our client’s portfolio through the development and implementation of brand strategies and marketing programs.
•     Lead the development and implementation of Advertising and PR programmes as well as Digital and Social media platforms.
•     Build key external relationships with editors and media influencers to deliver Media and PR goals.
•     Generating consumer and shopper insights and conducting research. Manage the ideation and execution of brand driven events and activations as well as point of sales items warehousing, allocation and deployment.
•     Brand Manager would be responsible for identifying and managing brand marketing activities, events and media exposure opportunities.
•     She/he would build relationships internal and external stakeholders including key media personalities, celebrities and influential business people to translate into PR and publicity opportunities.
•     He or She would also collaborate with external agencies and key sales, trade marketing and finance team in leading our visibility and promotion agenda in the On and Off trade accounts including Key Accounts and Open Markets channels.

PRINCIPAL ACCOUNTABILITIES:

•     Create Brand Strategies and marketing campaigns to deliver increased sales and market share growth for assigned brands via understanding of the market and consumers.
•      Implement the strategies for assigned brands and monitor performance.
•     Support sales to deliver brand strategies, activities and campaigns.
•     Forecast annual budget and operational expenses.
•     Manage costs against approved budget, manage performance against targets

OTHER EXPECTATIONS:

•     Create (or source from BGB Connections) the experience, collateral and copy for brand events to achieve brand activity, events, visibility, promotions, advocacy and PR goals.
•      Achieve high share of voice for assigned priority brands in selected media and drive implementation of tailor made customer plans e.g. POS, Outlet branding, Menu design/printing, display material, gifting literature etc.
•     Accountable for the consistent brand “look and feel” across different media and brand touch points.
•     Project lead 360 brand activation for Innovation on assigned brands, new bottle pack and label change/re-launch in market.
•      Manage local agencies and suppliers to create and execute customised solutions for different channels.
•     Ensure that each customised solutions is approved against brand guidelines and suitable.
•     Work closely with in market and MEA regional commercial team – MDMs and Area Manager to develop outlets activation plans for each month, quarter and yearly.

DELIVERABLES:

•     Brilliant Development of Annual Brand Strategy including Media, BTL Activation and PR Plans for Assigned Brands.
•     Excellent Brand Plans Execution and Equity Performance.
•     Monitor & Report Competition in the Media landscape.
•     Positioning Brands for New Media Exploitation and Corporate Social Responsibility.
•     Driving Consumer, Shopper and Customer Insight for brand growth.
•     Effective management of Brands marketing budget and spend.

KNOWLEDGE & EXPERIENCE:

•       A bachelor degree in a business related field or equivalent.
•       Male/female aged below 30 years.
•       Must possess valid driver’s license and must be driving for a minimum of 2 years
•       Must have completed NYSC and have discharge certificate
•       5 years minimum relevant working experience
•       An experienced Brand Marketer with a strong track record of delivering results over time.
•       Previous experience of Events, Sponsorships, Media planning, PR and Social Media deployment for brand building.
•       Highly skilled in complex negotiations and good networking ability.
•       Good commercial understanding, P&L literacy, strong numerical skills, a high level of computer literacy and previous experience of financial/data are important.
•       Previous experience of managing/leading teams either directly or indirectly and ability to work cross functionally particularly with Sales team.
•      Experienced in managing agencies and service providers as well as working effectively within a team.

SKILLS:

•     Ability to identify emerging trends & insights.
•     Tenacious in translating this knowledge into commercial actions quickly.
•     Demonstrate high level of self-organisation and good time management.
•     Strong presentation and influencing skills.
•     Ability to plan and execute activities brilliantly with little or no supervision.
•     Good Project Management and IT Skills – Evaluation, analysis and report writing.
•     Ability to develop strong relationships with trade partners, agencies, service providers.
•     Ability to understand the motivations of individual trade partners and plan ROS drivers and activations against the drivers.

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PRINCIPAL ACCOUNTABILITIES:

•      Deliver minimum of 90% of POS benchmarks across “call on outlets segments” for prioritized brands.
•      Identifies business opportunities to enlarge the company’s portfolio and define best course of action.
•      He/she must Understand, support and amplify company’s brand and customer activity in a specific area.
•      Initiates products listing and introductions on trade and off trade.
•      Makes suggestions and proposes all necessary adjustments within his scope of responsibilities.
•      Participates in the marketing plan preparation and recommends strategic approach by brand.
•      Reports to the Area Manager.
•      Share learning within the team and collaborate on sales projects

DIMENSION:

•      80% presence working in trade calling on outlets to deliver above accountabilities and 20% in the office for other reasons.
•      90% of time spent on core spirits brands as will be assigned and 10 -20% on RTDs depending on outlet type within coverage.

DELIVERABLES:
1. Execution of Promotional and Visibility Activities
2. Business and Customer Development
3. Monitor & Report Competition
4. Advocacy and PR amplification
5. Consumer and Customer Insight

KNOWLEDGE & EXPERIENCE:

•       A Bachelor degree with basic business, marketing & sales experience.
•       Male/female aged below 30 years.
•       Must possess valid driver’s license and must be driving for a minimum of 2 years
•       Must have completed NYSC and have discharge certificate
•       Minimum 1-2 years’ experience preferably in sales.
•       FMCG experience essential and Spirits business knowledge is a plus
•       Strong knowledge of local market and culture
•       Good knowledge of Microsoft PowerPoint, Excel and Word
•       Geographically mobile and experienced driver with a valid drivers’ license.

SKILLS:

•       Be self-motivated & sense of ownership
•       Dealing with people with a positive, patient, assertive and humble approach.
•       Proactive and Can do attitude
•       Confident and able to communicate well across different cultures and develop relationships.
•       Excellent spoken and written English.
•       Transparency & trust
•      Reporting – Be able to analyse, measure and report efficiency of his activities.
•       Learning on the fly – Should be able to learn and employ new skills quickly.

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FUNCTION:

•       Responsible for the company’s Nigeria office Payroll, Taxes, Books, Records and Reporting
•       Supports the MEA Finance team in the area of reporting and planning performance
•       Supports PO process implementation and assists Local and Area team in PO creation and follow up
•       Supports Local and Area team in the control of Distributors depletions and value chain analysis
•       Potential to grow progressively in position to evolve towards more business analytics and management

PRINCIPAL ACCOUNTABILITIES:

•       Prepares monthly invoices to customers (2 per month).
•       Implements procedure to ensure Partner proceeds are in line with their revenues.
•       Maintains financial accounting records for the subsidiary, accounting for local Advertising, Promotion and expenses.
•       Prepares and accounts for Subsidiary payroll
•       Calculates and prepare Payroll taxes and other statutory industry fees.
•       Implements accounting and payroll systems relevant for the company.
•       Implement and ensures good level on internal controls
•       Ensures adherence to all tax reports and requirements (direct and indirect) and will potentially coordinate any Tax audit
•       Deal with local banks
•       Maintains monthly performance reporting.
•       Maintains all statutory compliance with Local regulations ensuring integrity and accuracy of financial and statutory accounting
•       Ensures new regulations (financial or legislative) potentially affecting business are communicated appropriately.
•       Prepares monthly closure forecasts on a weekly basis (Open order based forecast)
•       Prepares and reviews depletions reports / distributor’s inventory analysis
•       Continuously seek to improve / Simplify finance reporting and planning tools to better fit with business requirements
•       Supports Budget and LE process with Country manager and Area managers in conjunction with global timelines
•       Supports BU Finance Director on ad hoc analysis & projects
•       Supports the Area team on the PO process implementation
•       Assists Area team on PO creation and follow up – prepares monthlyA&P accruals

SKILLS:

•       Nigerian with Financial Accounting and Payroll background
•       Excellent Excel skills
•       Attention to details and reliability
•       Ability to balance broad picture and deep dive
•       Dealing with complex entry and multidimensional figures
•       Business awareness
•       SAP / SRM knowledge a plus

KNOWLEDGE & EXPERIENCE:

•       Bachelor degree in Accounting & Finance.
•       Male/female aged below 30 years.
•       Must possess valid driver’s license and must be driving for a minimum of 2 years
•       Must have completed NYSC and have discharge certificate
•       Work Experience Required: 5 years in business Finance and accounting firm or as assistant accounting manager of a Nigerian legal entity.
•       ACA certification a plus
•       Fluent in English

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FUNCTION:

•       List company’s brands as assigned in the HORECA outlets.
•       Ensure constant availability of brands in outlets.
•       Ensure brands are sold at strategic points.
•       Ensure all promotions & sampling activities are activated to brief
•       Ensure persuasion & advocacy for the brand
•       Ensure development & adherence to journey plan

KNOWLEDGE & EXPERIENCE:

•       Candidates should be holders of a HND – upper credit or B.Sc. second class lower division.
•       Age: 26 – 30 years
•       2 – 3 years’ experience in similar role
•       Experience in FMCG or spirit liquor is an added advantage

SKILLS & ATTRIBUTES:

•       Agile & passionate
•       Must possess good communication skills
•       Good numerical skills
•       Fluent in English and predominant language of the resident community
•       Proficient with MS office
•       Trustworthy.