Jobs at Westfield Consulting Limited

Essential Duties and Responsibilities

• Lead and define the Trade Marketing strategies, to offer relevant permanent & temporary solutions for key segments, seasons, events and promotional opportunities.
• Own point of sale materials from design adaptation to local requirements for trade implementation, maintenance & refresh.
• Develop efficient, scalable mechanisms for in-store repair and fixtures maintenance.
  Identify, communicate and activate opportunities to further drive perfection at trade
• Develop and execute end-to-end in store plans for new product launches into the marketplace, including fixtures updates and roll-out, in-store training and asset delivery to retail partners.
• Work closely with the sales team on customer specific Trade Marketing plans.
• Identify Shopper Insights to feed into the trade marketing strategy and translate them into winning shopper experiences and actionable plans that deliver on the retail partner objectives.
• Create and deliver Retail Execution guidelines. Develop and manage trade marketing assets (e.g. digital and physical POS, content, offline marketing and sales collateral) for the use of the sales team and merchandisers.
• Support brand strategy to ensure that all marketing elements enhance and leverage the brand equity with all constituents.
• Drive best practice sharing across regions and retailers on an ongoing basis.
• Overview & lead merchandising and field team efforts across all key regions including unified in-store tool & KPIs tracker.
• Analyze in-store KPIs and in-store execution on a regular basis, translating them into data driven action plans.
• Analyze sell out data to measure effectiveness of our in-store efforts. Measure ROI of major initiatives.
• Collaborate on a regular basis with different departments within the organization and multiple third-party agencies. On-board and manage external vendors including contract, budget, and KPIs set up related to Trade Marketing.

Requirements

• Candidates should possess a Bachelor's Degree with 5 years work experience.

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Job Description

• To ensure compliance with our client’s trade policies at KD level.
• Manage Distributor sales resources.
• Handling KD complaints at KD level.
• Is responsible for various Trade Initiatives as detailed by Trade Marketing Manager at KD and Point of Purchase level.
• Ensure KD profitability.
• Ensure implementation of trade promotions at POS.
• Manager VSMs KPI and deliverables.

Requirements

• Candidates should possess a Bachelor's Degree qualifications with 4 - 6 years work experience.

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Job Description
Target / Territory Coverage & Redistribution Achievement:

• Effective Covering of assigned territory/retail outlet.
• Generate orders & advice on appointing new retailers.
• Achieve sales target as per plan.
• Breakdown of territory/outlet targets to customer’s.
• Provide sales services to appointed retailers by selling products within the territory/outlet.
• Effective redistribution of products in assigned territory.
• Executes approved redistribution activity at the area level.

Market Intelligence:

• Monitor & provide feedback to boss /management with happenings in trade.
• Track and report competition performance, activity and campaigns.
• Spot & promptly report opportunities in market place.

Personal Effectiveness:

• Plan & execute weekly journey plan which will be agreed by the RBM.
• Prepare weekly, monthly reports and other relevant reports as required.
• Expenses incurred are collated at the end of every week to be approved by the RBM.
• Ensure PJP is authorized & adhered to

Merchandizing / Promotional Activities:

• Conduct in-bar and other consumer focused promotional events.
• Ensure products are well merchandized on shelf.
• Ensure sited placement of POS merchandising materials.

Job Requirements

• Candidates should possess a Bachelor's Degree qualification.
• 1 - 2 years work experience.

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Essential Duties and Responsibilities
Opportunity identification:

• Proactively defines and communicates opportunities for growth for the market, categories and brands and articulates what it will take to realise these opportunities.
• Build a detailed strategic understanding of the market, category and brands– their size, change over time and forecasts.
• Ability to understand the competitive landscape and how it impacts current and potential growth.
• Key channels and customers, size and change over time and influencing factors.
• Current and emerging trends (macro-economic, social, consumer/shopper, retail, technology, legislative etc.) and implications for innovation strategy and commercialisation.

Synthesizes data and understanding from multiple sources - quantitative and qualitative and joins the dots in a meaningful, actionable way:

• Develop an annual learning plan to identify the learning needs on an innovation project for the year so knowledge ‘gaps’ are clearly identified, and budget is spent on ‘the least amount of the most powerful research’ to answer the right questions at the right time.
• Keep up to speed on new learnings from internal or external research/publications that might be relevant to inform robust Innovations territories, ideas.

Insight Capabilities:

• Seeks out deep consumer/shopper/category insight and implications that will drive penetration growth-
• Being able to select and apply the different types of qualitative and quantitative methods to generate the inputs to great insights, which to use, when, and for what purpose.
• Gather the latest thinking from behavioural sciences – the factors explaining human decision making and behaviour.
• Knowledge on how to generate Insight and how to recognise what great looks like.

M&E Experience:

• Ensures learnings from measurement & evaluation are applied to increase the productivity of our A&P spend-
• Work in partnership with key research agency partners to deliver the programme of research required for the year – inform, involve, and inspire them so they have a detailed understanding of the outcomes required, not just conduct projects in a vacuum.
• Write a research brief (or request for research document) for every research project commissioned with clearly articulated objectives, desired business outcomes, decisions dependant on the research and appropriate stakeholder sign off.
• Capture and summarise the learnings from each piece of M&E conducted as it happens to be able to distil and share findings and inform future decisions.
• Being able to recommend how to measure the post-launch effectiveness (sales, share, penetration, consumer behaviour etc.) and efficiency (ROI).

Job Requirements

• Candidates should possess a Bachelor's Degree qualification.
• At least 8 years of work experience.

Key Behaviours:

• Ruthlessly prioritises and focuses on tasks that add maximum value.
• To get the most from agencies, build a strong needs-based agency roster with world-class capabilities to ensure we maximise our research investment. Spend time on developing brilliant relationships with the selected agencies so you can set them up to deliver successful outcomes for the business. Write a clear brief for every project and work with your agencies to deliver clear, concise, focussed and action-oriented debriefs.
• Effectively influences the business to make the right consumer/ shopper led strategic and commercially savvy decisions-
• How to construct a compelling point of view supported by appropriate evidence distilled from multiple sources relevant to the business context to influence the audience in the most effective way. (For example, ensure information is pitched at the right level with the right level of detail and is grounded in an understanding of the commercial/ market /consumer situation and context to be credible and actionable.)
• Fuels the business with consumer/shopper led provocations and understanding to instigate change.
• Build consumer/shopper expertise through exposing self to as much internal and external information and understanding as possible. Beyond the research projects commissioned an internal data available, sign up to alerts, newsletters, forums, and blogs or attend external events and meetings to absorb and learn as much as possible.
• Externally attentive - to culture, trends, and marketplace dynamics, to detect the factors that could positively or negatively impact growth –
• Run sessions with core teams to expose and familiarise them with the relevant consumer, culture and market trends to shape and inform their thinking & to identify cultural territories, and throughout the year to inspire briefing and activation development.
• Live in culture by proactively keeping a watching brief and connection to what’s going on, what’s hot / what’s not, what is growing or declining in importance in order to develop an intuitive understanding of the world our consumers/shoppers live in and be able to leverage it in our day-to-day work.

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Job Responsibilities

• Take full Ownership of a brand (Under guidance from BM/SBM), coordinating and influencing a cross-department team to ensure brands plan execution, reporting and tracking
• Generate reliable market information to assist BM/SBM in taking pricing decision, extension of pack size options, product re-packaging and re-launch
• The incumbent champions & drives brand growth in volume and equity by tracking the brand performance and trend to advise the Sr. Brand Manager appropriately.
• The job holder also assists in developing and seamless execution of Brand plans both short and long term.
• The incumbent must be conversant with consumer marketing data, have timely information and credible insight to issues pertaining to the brand. He or She must be constantly in-tune with the market.
• He or she must play a key role in the implementation of the relevant brand activities/promotions or events. (Assist in delivering Measurement and Evaluation for promotional activities.)
• Participate in the agency meeting, in line with requirement from BM/SBM/GMM/MKD.
• He or she must be enterprising and resourceful in project and task management.
• The incumbent is expected to monitor stock levels of finished goods and raw material inputs for target achievement, ensuring proper cross data analysis and data interpretation as well as any other brand collateral issues.
• Consistently undertake Retail and Market visits to identify opportunities to strengthen brand development and positioning

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Location: Ikeja, Lagos

Responsibilities

• Administer compensation, benefits and performance management systems, and safety and recreation programs;
• Advise managers on organizational policy matters such as equal employment opportunity and sexual harassment, and recommend needed changes;
• Analyze and modify compensation and benefit policies to establish competitive programs and ensure compliance with legal requirements;
• Identify staff vacancies and recruit, interview and select applicants;
• Perform difficult staffing duties, including dealing with understaffing, refereeing disputes, firing employees, and administering disciplinary procedures;
• Plan and conduct new employee orientation to foster positive attitude toward organizational objectives;
• Plan, direct, supervise, and coordinate work activities of subordinates and staff relating to employment, compensation, labor relations, and employee relations;
• Plan, organize, direct, control or coordinate the personnel, training, or labor relations activities of an organization;
• Represent the organization at personnel-related hearings and investigations;
• Serve as a link between management and employees by handling questions, interpreting and administering contracts and helping resolve work-related problems.

Requirements

• Ability to give full attention to what other people are saying, to motivate, develop, and direct people as they work, and identify the best people for the job;
• Ability to be aware of others' reactions and understanding why they react as they do, to use logic and reason to identify the strengths and weaknesses of alternative solutions, and to bring others together and trying to reconcile differences.