Jobs at Sonia Foods Industries

Job Summary

• This role is responsible for the development and execution of trade and channel-specific marketing plans. Working closely with the Sales team, Brand team and our trade partners, the RTME contributes significantly to the achievement of channel financial objectives and our goal of becoming our trade partner’s most valued supplier.

Key Duties and Responsibilities

• Lead development and implementation of Trade Marketing strategies to achieve defined business growth objectives across all sales channels in the Region.
• Work with the Product Marketing teams to help translate product marketing plans into a strategic trade marketing calendar of programs.
• Work with Sales teams to negotiate and sell-in marketing activations and customer growth initiatives to our trade partners
• Develop and implement tailor-made promotional programs for all channels, and ensure that they are in line with the overall business strategy.
• Develop Look of Success (LoS) by channel and ensure full compliance with the LoS guide.
• Work with the Brand and Sales team to agree on the point of sale materials (POSM) required to support the selling effort, then execute all implementation of POSM in the market (from design to production, logistics, how-to-fill strategies etc.)
• Gather market intelligence and provide market insight to the Salesforce, Marketing teams and senior management to shape winning marketing programs and initiatives.
• Manage all assigned trade marketing resources, materials and equipment in an efficient manner to maximize the use and extend the life of the organization’s assets.
• Developing personnel capability and coaching others in his/her area of expertise to sustainably drive business results.

Key Performance Indicators

• Market and Value Share growth
• Look Sucess Compliance
• TSA Monitoring & Management
• Retail Audit scores
• Trade partner satisfaction scores.

Requirements
Education and Work Experience:

• A Bachelor’s Degree
• An MBA is desirable but not mandatory
• Membership of the Nigerian Institute of Marketing Certification will be a plus but not mandatory
• 8+ years of work experience with a minimum of 2-3 years in Trade Marketing Management in the FMCG industry
• Previous experience working in a frontline customer-facing role will be an advantage

Skills and Behaviours
Technical:

• Trade Partner Development
• Channel Management
• Retail Merchandising and Shopper Marketing
• Revenue Growth Management

Generic:

• The ability to speak Yoruba language is a strong advantage
• Building Value-Based Relationships
• Leveraging and Respecting Others
• Problem Analysis / Problem-Solving
• Work in Teams
• Determine Financial Impact
• High Integrity
• Good IT skill

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Details

• We are looking to employ a driven and experienced Area Sales Manager to increase sales within an assigned geographical area and guide a team of Field Sales Executives.

Responsibilities

• Coordinating with your team to ensure information is properly dispatched for effective result
• Visiting /Making contacts with distributors to ensure sales are effectively done.
• Identifying, evaluating and appointing new distributors.
• Insuring our product, all SKUs are billed and available across the assigned area.
• Breeding and developing strategies for effective target achievement.
• Preparing sales reports for your area on regular basis.
• Carrying out effective target breakdown analysis and tracking to insure targets are met.
• Preparing reports on the activities of competition / Price analysis, promotion schemes, and rebates.
• Discovering and developing a new market for larger coverage.

Requirements

• B.Sc., HND or MBA in Marketing, Communications, Business Management, or related field is preferred.
• Proven sales experience; sector-specific sales experience is preferred.
• Proven track record of meeting sales quotas.
• Proficient in all Microsoft Office applications.
• Excellent management, leadership, and organizational skills.
• Strong analytical and problem-solving skills.
• Outstanding negotiation and consultative sales skills.
• Effective communication skills.
• Exceptional customer service skills.
• Experience in a reputable FMCG is added advantage
• Experience in Van sales and sales promoters’ management
• Minimum of 5 years related experience