Job Vacancies at SENCE Nigeria

Key Responsibilities and Activities includes:

Trade Engagement

• Strategically create and embed a clear channel strategy for sustainable and profitable growth of the brands in the on-trade at all times
• Apply techniques to sell and negotiate effectively to achieve positive outcomes in line with annual brand plan objectives in the on-trade.
• Develop direct and actionable relationships with laser focus on the top on-trade accounts to drive distribution and usage of products
• Identify and nurture new opportunities to expand the brand's availability, visibility and drive profitable growth.
• Develop and ensure execution of all channel programs to meet brand obJectives with excellence by ensuring world class execution in the right accounts, with appropriate follow up and KPI’s to ensure the maximum return on investment.

Brand Building

• Collaborates closely with the brand Marketing and Trade Marketing departments to assist with the planning and execution of the dedicated brand channel strategies.
• Ensure all on-trade creative and execution is according to global brand guidelines and adapt for a localised approach where relevant.
• Monitor and report competitive supplier or other volume / value increasing activity in the on-trade as a means to improve future brand promotion / strategy.

Team Leader

• Build and maintain a strong and highly effective team. Lead and coach all direct reports in a motional way for increased productivity and engagement.
• Manage local on-trade Brand Builders and Brand Ambassadors call cycles, daily responsibilities, KPI tracking and reporting.
• Manage the team effectively to develop and secure trade partnership agreements to increase availability, visibility and activation in the channel.
• Effectively manage an annual on-trade budget to ensure the investment is in line with the key brand strategies and obJectives.
• Know your market like the back of your hand. Spend an appropriate amount of time in the trade to stay close to market dynamics, secure and optimise existing execution.

Requirements

Below are the knowledge, skill and experiences required for this role:

• University Degree with a major in Sales & Marketing
• Minimum of 6 years on-trade alcohol industry experience
• Experience in BTL activities and execution (experiential, POS activation, perfect store)
• Team leader with demonstrated success in managing a team
• Experience in premium brand development in a structured Multinational context
• Strategic innovative thinker with strong operational capabilities
• Current and effective understanding of on-trade channel relationships and marketing
• Strong analytical capability
• Brand profitability and AAP budget management
• Microsoft Office Suite proficiency
• Passionate about the Spirits industry
• Able and willing to work very flexible hours (including nights and weekends).
• Executional excellence and attention to detail with strong project management skills
• Customer and result oriented
• Team leader and strong team-player driving results through others
• Pragmatic/hands on approach/proactive
• Strong interpersonal, communication and influencing skills to build strong relationships
• Act responsibly always, concerning the consumption of any of the brand of products and any forms of alcoholic beverages

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Job Description

Key responsibilities and activities include:

• Consumer insight: The ability to generate consumer insights consistently and trends that drive category, portfolio and brand strategies and plans in order to create and maintain competitive advantage.
• Strtegic thinking: The ability to create and embed a clear strategy for sustainable and profitable growth of the brand and which provides direction for annual brand plans and activity plans.
• Financial understanding: The ability to optimise portfolio and brand profitability in a sustainable way and understand the key levers to achieve this.
• Communication strategy and planning (includes media and activity planning): The ability to develop effective activity plans covering the key consumer touch points.
• Inspiring agencies to deliver great work: The ability to develop creative strategic briefs to inspire the delivery of great work that will drive growth for the brand.
• Commercial understanding (sales,rebates, deals etc): The ability to understand the company's route to market, channel and consumer strategies and their implications in order to incorporate this into brand strategies and plans.
• Execution excellence (includes project management): The ability to consistently ensure world class execution of all ATL and BTL brand activations (on time, on budget, on strategy and on target) to achieve the desired impact.
• Innovation: The ability to inspire, grow, lead and manage a team to ensure marketing and customer marketing strategies and activities are implemented in full, on time and on budget.
• Localisation: The ability to take globally developed guidelines and toolkit to implement a relevant local approach.
• Budget management: The ability to effectively manage an annual A&P budget to ensure the investment is in line with the key brand strategies and objectives.

Requirements

Below are the Knowledge, skills and ability required:

• University degree with a major in marketing
• Minimum of 8 years Brand management experience with demonstrated career progression
• Experience in ATL (digital & PR/influencers is a must) and BTL (experiential, POS activation)
• Relevant experience in FMCG in Nigeria is a must; experience in Spirits/Beverages industry is a strong plus
• Team leader with demonstrated success in managing team
• Experience in premium brands development in a structured multinational context
• Digital and influencer marketing expertise is a strong plus

Skills required

• Strategic innovative thinker with strong operational capabilities
• strong analytical capability
• Trade marketing capabilities in on and off trade channels
• Market research and consumer insights driven
• Brand profitability and A&P budget management
• Microsoft Office Suite proficiency
• Passionate about the Spirits industry
• Ability to work autonomously and managing priorities
• Executional excellence and attention to details
• Customer and result oriented
• Good project management skills
• Team leader and strong team player
• Pragmatic/hands on approach/proactive
• Flexible, but firm when necessary
• Strong interpersonal, communication and influencing skills