Fresh Jobs at HR Aid

Summary

• In this role, you will be responsible for creating and executing marketing strategies that drive brand awareness, customer engagement, and sales growth.
• You will lead digital campaigns, analyze consumer trends, and collaborate with internal and external partners to ensure the brand remains visible, relevant, and competitive.

Key Responsibilities

• Develop and implement marketing strategies to grow brand awareness and increase sales.
• Lead digital marketing initiatives across social media, SEO, email marketing, and paid media.
• Analyze market data, customer insights, and competitor activity to identify new opportunities.
• Collaborate with the creative team to produce compelling, on-brand content.
• Monitor campaign performance and optimize strategies based on analytics and KPIs.
• Build and manage relationships with influencers, media partners, and collaborators.

Requirements / Qualifications

• Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• Minimum of 3 years’ experience in marketing strategy, preferably within the retail or gifting sector.
• Strong understanding of digital marketing tools, platforms, and metrics.
• Proficiency in tools such as Google Analytics, Meta Ads Manager, and CRM systems.
• Analytical mindset with the ability to translate insights into action.
• Excellent communication, collaboration, and project management skills.
• Creative thinker with attention to detail and a results-driven approach.
• Stay current with marketing trends, technologies, and best practices to drive innovation.
• Proven success in developing and executing campaigns with measurable results.

Salary
N300,000 monthly.

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Key Responsibilities

• Create, curate, and schedule compelling content across all platforms (Instagram, TikTok, Facebook, etc.).
• Develop and execute social media strategies to grow engagement and brand visibility.
• Monitor and respond to comments, messages, and mentions to maintain a warm and professional brand presence.
• Track performance metrics using social media insights and analytics tools, and adjust content accordingly.
• Collaborate with the marketing and creative teams to align social media with campaigns, product launches, and promotions.
• Stay informed on trends, platform updates, and best practices in the gifting, lifestyle, and retail space.
• Plan and manage paid social media campaigns to increase product awareness and drive traffic.
• Build relationships with influencers, manage brand collaborations, and support user-generated content.
• Provide monthly social media reports and insights to inform strategy and decision-making.

Requirements / Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• 2+ years of experience in social media management, preferably in retail, lifestyle, or gifting.
• Strong understanding of major social media platforms and scheduling tools (e.g., Hootsuite, Later, Buffer).
• Creative content creation and storytelling skills with a keen eye for design and aesthetics.
• Excellent written and verbal communication skills.
• Ability to analyze data, interpret results, and adjust strategies for growth.
• Experience with paid ads and analytics tools (e.g., Meta Ads Manager, Google Analytics).
• Experience with growing and managing online communities, influencer partnerships, and content calendars is an advantage.
• A passion for visual storytelling, branding, and creating a strong online presence.

Salary
N200,000 - N250,000 monthly.