Fresh Jobs at Simba Group

Job Summary

• The Marketing Manager will lead the strategy, planning, and execution of marketing initiatives for the Spare Parts and Engine Oil business lines.
• This role combines brand management, product marketing, and market intelligence to drive brand visibility, customer loyalty, and business growth.
• The ideal candidate is commercially savvy, understands both B2B and B2C marketing dynamics, and can translate technical product value into compelling brand stories.

Key Roles and Responsibilities
Brand Strategy & Positioning:

• Develop and execute brand strategies that strengthen the market positioning of spare parts and engine oil products.
• Ensure consistent brand identity and messaging across all touchpoints (advertising, packaging, digital platforms, trade events, and sales materials).
• Monitor and evaluate brand health, perception, and market share.

Marketing Campaigns & Promotions:

• Plan and oversee marketing campaigns (ATL, BTL, and digital) to increase brand awareness and sales conversions.
• Collaborate with the sales team to design trade promotions, dealer activation programs, and consumer engagement activities.
• Track campaign performance and ROI using relevant metrics.

Product Marketing & Market Development:

• Conduct competitor analysis and market research to identify emerging trends and opportunities.
• Work closely with product development and supply chain teams to align marketing efforts with product availability, pricing, and packaging.
• Develop product launch strategies and coordinate end-to-end implementation.

Stakeholder Management:

• Partner with internal teams (sales, finance, and operations) to ensure marketing initiatives are business-aligned.
• Manage relationships with advertising agencies, media partners, and creative vendors.

Digital Marketing & Communication:

• Drive brand engagement through social media, content marketing, and digital advertising.
• Oversee the creation of promotional materials, product videos, and educational content for online and offline channels.

KPIs / Success Metrics

• Strategic thinking and problem-solving ability.
• Creative mindset with a strong eye for branding and design.
• Data-driven approach to decision-making.
• Strong collaboration and interpersonal skills.
• Ability to manage multiple projects in a fast-paced environment.

Requirements

• Years of Experience Required: 5 - 8 years of relevant marketing experience, including at least 3–5 years in a managerial or senior specialist role.

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Job Summary

• The Regional Marketing Executive will be responsible for driving brand visibility, customer engagement, and retail marketing performance across multiple states.
• The role requires executing strategic marketing and activation initiatives to support sales and dealer networks for 2-wheeler and 3-wheeler products. The ideal candidate will have hands-on experience managing marketing campaigns, dealer events, and regional brand promotions within the automobile sector.

Key Responsibilities

• Plan and execute regional marketing and brand activation activities to support sales targets and enhance market share.
• Coordinate dealership-level promotions, product displays, test-ride campaigns, and roadshows across assigned territories.
• Work closely with sales teams and dealers to design localized marketing programs and customer engagement strategies.
• Identify and onboard suitable event vendors, media agencies, and activation partners to ensure high-quality execution.
• Monitor competitor activities, consumer preferences, and market dynamics to provide actionable insights.
• Manage POS materials, branding elements, and visibility assets across showrooms and service centers.
• Ensure consistent implementation of corporate branding and communication guidelines at all dealer touchpoints.
• Track campaign effectiveness and prepare regular reports on marketing ROI, brand awareness, and footfall generation.
• Support digital and social media teams with localized content ideas and customer feedback from the field.
• Manage regional marketing budgets efficiently and ensure compliance with company policies.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• 4–7 years of experience in marketing, with at least 3 years in the automobile industry (2W/3W preferred).
• Proven track record of executing on-ground marketing, dealer activation, and brand promotion campaigns.
• Strong understanding of ATL/BTL marketing, customer engagement, and event coordination.
• Excellent interpersonal, communication, and stakeholder management skills.
• Ability to travel frequently across regions.
• Proficiency in MS Office; exposure to CRM or digital marketing tools is an advantage.

Key Competencies:

• Strategic marketing execution
• Dealer relationship management
• Creativity and local market adaptability
• Strong project and event management skills
• Analytical and result-driven mindset
• High mobility and resilience