Regional Marketing Executive (Automobile) at Simba Group

Job Summary

• The Regional Marketing Executive will be responsible for driving brand visibility, customer engagement, and retail marketing performance across multiple states.
• The role requires executing strategic marketing and activation initiatives to support sales and dealer networks for 2-wheeler and 3-wheeler products. The ideal candidate will have hands-on experience managing marketing campaigns, dealer events, and regional brand promotions within the automobile sector.

Key Responsibilities

• Plan and execute regional marketing and brand activation activities to support sales targets and enhance market share.
• Coordinate dealership-level promotions, product displays, test-ride campaigns, and roadshows across assigned territories.
• Work closely with sales teams and dealers to design localized marketing programs and customer engagement strategies.
• Identify and onboard suitable event vendors, media agencies, and activation partners to ensure high-quality execution.
• Monitor competitor activities, consumer preferences, and market dynamics to provide actionable insights.
• Manage POS materials, branding elements, and visibility assets across showrooms and service centers.
• Ensure consistent implementation of corporate branding and communication guidelines at all dealer touchpoints.
• Track campaign effectiveness and prepare regular reports on marketing ROI, brand awareness, and footfall generation.
• Support digital and social media teams with localized content ideas and customer feedback from the field.
• Manage regional marketing budgets efficiently and ensure compliance with company policies.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• 4–7 years of experience in marketing, with at least 3 years in the automobile industry (2W/3W preferred).
• Proven track record of executing on-ground marketing, dealer activation, and brand promotion campaigns.
• Strong understanding of ATL/BTL marketing, customer engagement, and event coordination.
• Excellent interpersonal, communication, and stakeholder management skills.
• Ability to travel frequently across regions.
• Proficiency in MS Office; exposure to CRM or digital marketing tools is an advantage.

Key Competencies:

• Strategic marketing execution
• Dealer relationship management
• Creativity and local market adaptability
• Strong project and event management skills
• Analytical and result-driven mindset
• High mobility and resilience