Jobs at Krystal Digital Solutions Limited

Job Summary

• Krystal Digital is looking for a resourceful candidate that will be responsible for all company’s product development.
• You will work closely with cross-functional team to improve the existing product and launch new products.

The qualified candidate will be responsible for:

• Define the roadmap for core platforms
• Conduct market and competitive analysis to identify opportunities for platform differentiation, market trends, customer feedbacks, and opportunities for innovation.
• Developing and creating a clear product strategy that aligns with company’s goals and objective
• Collaborate and lead cross-functional teams with members of the design team, product and software developers and others responsible for platform outcomes.
• Define and manage product requirements, prioritize features, and make data-driven decisions to ensure the product's success.
• Overseeing products from idealization, documentation, process and launch
• Define and track North Star Metrics and tie every platform initiative to measurable business outcomes.
• Mentor and coach juniorPMs, building technical fluency and ownership mindset.
• Set the cultural bar for problem-first, metrics-driven product updates.
• Institutionalizing standards, playbooks, and documentation and manage a comprehensive documentation of all company’s products’.

Requirements

• Bachelor's Degree in a relevant field (Business, Computer Science, Engineering, etc.)
• Relevant trainings and certification
• 3- 5years’ experience in product management, including a track record of leading successful product launches with at least 2 years in platform/technical product ownership.
• Proven track record of shipping and scaling infrastructure products with measurable business impact
• Excellent communication and stakeholder alignment skills across engineering, design, and business.
• Knowledge of programming stack such as html, Laravel, SQL
• Knowledge of monitoring and observability tools (Mixpanel, PostHog, Grafana)
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
• Experience with product management tools and methodologies.
• Strong technical fluency, with experience in using spreadsheets, and project management tools is an added advantage.

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Responsibilities

• Identify and pursue new business opportunities in the B2B, B2C, and B2G sectors, ensuring alignment with company goals.
• Build and maintain strong relationships with clients, partners, and government agencies.
• Develop and implement strategic plans to drive revenue growth and market penetration.
• Negotiate contracts and agreements that maximize value for both the company and clients.
• Conduct market research to stay ahead of industry trends and identify emerging opportunities.
• Collaborate with cross-functional teams to deliver tailored solutions to clients.
• Create and deliver impactful presentations to potential clients and stakeholders.
• Achieve and exceed sales targets, contributing directly to the company’s growth.

Requirements

• Bachelor's Degree in Business Administration, Marketing, or a related field; MBA or relevant certifications preferred.
• Proven track record of at least 2-5 years in business development, sales, or a related leadership role.
• Experience in managing B2B, B2C, and B2G partnerships and projects.
• Strong understanding of market research, industry trends, and competitive analysis.
• Exceptional interpersonal and relationship-building skills with the ability to network effectively.
• Expertise in strategic planning, contract negotiation, and closing high-value deals.
• Strong analytical and problem-solving abilities to identify opportunities and drive results.
• Proficiency in creating impactful presentations and delivering them to diverse audiences.
• Strong leadership and team collaboration skills to work across departments and deliver client solutions.
• Proven ability to achieve and exceed sales targets.

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Job Description

• The Digital Marketing Specialistwill be responsible for creating, implementing, and managing integrated digital campaigns that elevate our brand, engage our target audience,and generate tangible results.
• You will work closely with cross-functional teams to ensure our online efforts are innovative, consistent, and aligned with business objectives.

Key Responsibilities
Strategy & Planning:

• Develop and implement multi-channel digital marketing strategies tailored to business goals.
• Identify target audiences and tailor campaigns to resonate with their needs and preferences.
• Plan and manage content calendars for various digital platforms.

Content Development & Management:

• Create compelling, brand-aligned content (text, graphics, videos) for websites, blogs,social media, and email marketing.
• Collaborate with the design team to produce high-quality visuals and promotional materials.
• Maintain consistency in tone, messaging, and branding across all digital channels.

Social Media Management:

• Manage and grow the company’s presence on platforms such as LinkedIn, Instagram, Facebook, TikTok and X (Twitter).
• Plan and execute creative campaigns to drive engagement, brand awareness, and community building.
• Respond to audience interactions in a timely and professional manner.

Paid Advertising & Campaign Optimization:

• Set up, monitor, and optimize paid campaigns on Google Ads, Meta Ads, and other relevant platforms.
• Conduct A/B testing to improve click-through rates, conversion rates, and ROI.

Analytics & Reporting:

• Track and analyze KPIs, including reach, engagement, lead generation, and conversions.
• Prepare monthly performance reports with insights and actionable recommendations.
• Use analytics tools (e.g., Google Analytics, Meta Business Suite) to monitor trends and optimize strategies.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, or a related field with 2-4 years' of proven experience in a digital marketing role.
• Proficiency in digital marketing tools (Google Analytics, SEO tools, Meta Business Suite, Google Ads, email automation tools).
• Strong copywriting, storytelling, and content creation skills.
• Data-driven mindset with the ability to translate analytics into actionable strategies.
• Ability to manage multiple projects, meet deadlines, and work collaboratively.