The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.
CANDIDATE PROFILE
Education and Experience
Required:
- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
OR
- 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
CORE WORK ACTIVITIES
Hotel Marketing and Advertising
- Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
- Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
- Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
- Manages F&B media schedules and verifies prompt settlement of accounts.
- Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
- Executes email marketing, and display advertising.
- Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
- Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
Social Media Content Management
- Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
- Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
Public Relations and Visual Asset Management
- Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.
- Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
- Manages assigned accounts as per the media account management system.
- Writes and distributes all press releases for property events, promotions, and outlets.
- Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
- Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
- Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
- Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
- Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
- Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
- Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
- Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.
Direct Marketing and Collateral Development
- Coordinates and executes Hotel and F&B printed materials.
- Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
- Assists in the production of all property, F&B display, and temporary signage in hotel public areas.
- Promotes collection of competitors collateral and publicity on a monthly basis.
- Manages the execution of F&B direct marketing activities.
- Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
General
- Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
- Helps with the publication of hotel’s newsletter(s).
- Supports communications duties and functions as deemed necessary.
- Assists in the liaison and execution of joint F&B promotions.
- Works with eCommerce to verify the Hotel’s website and related websites are updated on a regular basis.
- Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
- Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
- Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
- Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
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JOB SUMMARY
Functions as the property’s strategic financial business leader. The position champions, develops and implements property-wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand’s target customer and property employees. The position provides the financial expertise to enable the successful implementation of the brand service strategy and brand initiatives while maximizing the return on investment. In addition, creates and executes a business plan that is aligned with the property and brand’s business strategy and focuses on the execution of financial activities and the delivery of desirable financial results.
CANDIDATE PROFILE
Education and Experience
- 4-year bachelor's degree in Finance and Accounting or related major; 3 years experience in the finance and accounting or related professional area.
OR
- Master's degree in Finance and Accounting or related major; 1 year experience in the finance and accounting or related professional area.
CORE WORK ACTIVITIES
Engaging in Strategic Planning and Decision Making
- Develops means to improve profit, including estimating cost and benefit, exploring new business opportunities, etc.
- Analyzes information, forecasts sales against expenses and creates annual budget plans.
- Compiles information, analyzes and monitors actual sales against projected sales.
- Analyzes differences between actual budget wages and forecasted wages for more efficient budget planning.
- Identifies the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
- Thinks creatively and practically to develop, execute and implement new business plans
- Creates the annual operating budget for the property.
- Provides analytical support during budget reviews to identify cost saving and productivity opportunities for property managers.
- Implements a system of appropriate controls to manage business risks.
- Ensures a strong accounting and operational control environment to safeguard assets, improve operations and profitability.
- Analyzes financial data and market trends.
- Leads the development and implementation of a comprehensive annual business plan which is aligned with the company’s and brand’s strategic direction.
- Provides on going analytical support by monitoring the operating department’s actual and projected sales.
- Produces accurate forecasts that enable operations to react to changes in the business.
Leading Finance Teams
- Utilizes interpersonal and communication skills to lead, influence, and encourage others; advocates sound financial/business decision making; demonstrates honesty/integrity; leads by example.
- Communicates the strategic goals, the focus and the owner priorities to subordinates in a clear and precise manner.
- Leverages strong functional leadership and communication skills to influence the executive team, the property's strategies and to lead own team.
- Oversees internal, external and regulatory audit processes.
- Provides excellent leadership by assigning team members and other departments managers' clear accountability backed by appropriate authority.
- Conducts annual performance appraisals with direct reports according to standard operating procedures.
Anticipating and Delivering on the Needs of Key Stakeholders
- Attends meetings and communicating with the owners, understanding the priorities and strategic focus.
- Understands and meets the needs of key stakeholders (owners, corporate, guests, etc.).
- Advises the GM and executive committee on existing and evolving operating/financial issues.
- Communicates financial concepts in a clear and persuasive manner that is easy to understand and drives desired behaviors.
- Demonstrates an understanding of cash flow and owner priorities.
- Manages communication with owners in an effective manner.
- Manages property working capital and cash flow in accordance with brand standard operating procedures and owner requirements.
- Facilitates critique meetings to review information with management team.
Developing and Maintaining Finance Goals
- Ensures Profits and Losses are documented accurately.
- Monitors all taxes that apply, ensuring that taxes are current, collected and/or accrued.
- Submits reports in a timely manner, ensuring delivery deadlines.
- Develops and supports achievement of performance goals, budget goals, team goals, etc.
- Improves profit growth in operating departments.
- Reviews audit issues to ensure accuracy.
- Monitor the purchasing process as applicable.
Managing Projects and Policies
- Generates and provides accurate and timely results in the form of reports, presentations, etc.
- Reconciles balance sheet to ensure account balances are supported by appropriate documentation in accordance with standard operating procedures.
- Ensures that the P&L is accurate (e.g., costs are properly matched to revenue, costs are recorded in the proper accounts).
- Ensures compliance with management contract and reporting requirements.
- Ensures compliance with standard and local operating procedures.
- Ensures compliance with standard operating procedures.
Managing and Conducting Human Resource Activities
- Ensures team members are cross-trained to support successful daily operations.
- Ensures property policies are administered fairly and consistently.
- Ensures new hires participate in the department’s orientation program.
- Ensures new hires receive the appropriate new hire training to successfully perform their job.
- Creates appropriate development plans which develop team members based on their individual strengths, development needs, career aspirations and abilities.
- Conduct performance review process for employees.
- Participates in hiring activities as appropriate.
Other Candidate Requirements
- Preferred Candidate must possess a valid Nigerian Passport or must be a Nigerian Citizen.
- Candidate must have the legal right to work in Nigeria with relevant supporting documentations.
- Preferred candidate must currently be residing in Nigeria.
Gmail
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