Fresh Jobs at AfriHealth Ltd

Job Summary:

• The Digital Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote Afrihealth Limited and its products or services. This role requires an in-depth understanding of digital marketing strategies and channels, including SEO, social media, email marketing, and PPC.
• The ideal candidate will have a proven track record of driving online engagement and sales growth.

Key Responsibilities:

• Strategy Development: Develop and implement comprehensive digital marketing strategies to achieve business goals. Analyze market trends and competitor activities to identify opportunities and threats.
• Campaign Management: Plan and execute digital marketing campaigns across various channels, including SEO, SEM, email, social media, and display advertising. Manage and optimize marketing campaigns to maximize ROI.
• Content Management: Oversee the creation and publication of relevant, high-quality content for all digital channels. Collaborate with the content team to develop blog posts, whitepapers, case studies, and other marketing materials.
• SEO and SEM: Optimize website content and structure for search engines to improve organic search rankings. Manage PPC campaigns, including keyword research, ad copy creation, and performance analysis.
• Social Media Management: Develop and implement social media strategies to increase brand awareness and engagement. Monitor social media trends and competitor activities.
• Analytics and Reporting: Track and analyze website traffic, conversions, and other key metrics using tools like Google Analytics. Prepare detailed reports on campaign performance and provide actionable insights.
• Budget Management: Develop and manage the digital marketing budget. Allocate resources effectively to maximize impact and efficiency.
• Team Collaboration: Work closely with the sales, product, and customer service teams to ensure marketing efforts align with overall business objectives. Manage relationships with external agencies and vendors.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in digital marketing or a related role.
• Proven experience in developing and executing digital marketing strategies.
• Strong knowledge of SEO, SEM, PPC, email marketing, and social media platforms.
• Proficiency in marketing analytics tools, such as Google Analytics, Google Ads, and social media insights.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creative thinker with an eye for detail and design.

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Responsibilities:

Growth Responsibilities:

• Spearhead growth initiatives, identifying and exploiting new channels for user acquisition and market penetration.
• Analyze data to drive strategy, focusing on metrics like CAC, LTV, and funnel conversion rates.
• Implement and refine SEO/SEM strategies to maximize online visibility.
• Lead A/B testing and other data-driven experiments to optimize growth.
• Collaborate with product development for feature enhancements based on user feedback and market demands.

Marketing Responsibilities:

• Develop and execute a comprehensive marketing strategy that aligns with business objectives.
• Manage all aspects of marketing operations, including digital, content, social media, and email marketing.
• Create compelling narratives and campaigns that resonate with diverse audiences.
• Oversee brand management and public relations efforts to enhance brand recognition and loyalty.
• Budget management and resource allocation to maximize marketing ROI.

Qualifications:

• 4-6 years of experience in growth and marketing roles within a tech-focused environment.
• Demonstrated proficiency in leveraging new-age tools, including AI, for marketing and growth purposes.
• Experience in a fast-paced startup is highly desirable.
• Background in the health industry is a plus but not essential.

Benefits:

• Competitive salary and benefits package
• Opportunity for professional development and growth within a rapidly expanding health tech company
• Collaboration with a talented and passionate team dedicated to making a real impact in the healthcare industry
• Access to cutting-edge technology and resources to support product innovation and success
• Flexible work environment and a supportive company culture focused on work-life balance and employee well-being.

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Afrihealth is seeking an exceptional Product Lead to lead the charge for our innovative product, Rigour+. We are seeking a motivated and experienced Product Manager to join our dynamic team. The ideal candidate will have a passion for developing innovative products that improve patient outcomes and streamline healthcare processes. This role will involve working closely with cross-functional teams to define the product roadmap, prioritize features, and drive the successful delivery of our health technology solutions.

Responsibilities:

• Define the product vision and strategy for our health tech products, in alignment with company goals and market needs
• Collaborate with stakeholders to gather and prioritize product requirements, and translate them into user stories and product specifications
• Work closely with the development team to ensure the timely and successful delivery of product features and enhancements
• Conduct market research and gather customer feedback to identify opportunities for product differentiation and improvement
• Monitor key performance indicators and user feedback to continuously iterate and enhance the product offering
• Drive the go-to-market strategy for new product releases, including developing marketing collateral and supporting sales efforts
• Serve as a subject matter expert for the health tech products, providing guidance and support to internal teams and external customers
• Collaborate with cross-functional teams, including engineering, design, sales, and marketing, to ensure alignment and successful product delivery
• Lead and mentor junior product team members, fostering a culture of innovation, collaboration, and excellence

Qualifications:

• 4 to 10 years of experience as a Product Manager within a tech-focused environment.
• Demonstrated proficiency in leveraging new age tools, including AI, for successful product launches and improvements.
• Excellent analytical and problem-solving skills, with the ability to make data-driven decisions and prioritize efficiency.
• Experience in a fast-paced startup is highly desirable.
• Background in the health industry is a plus but not essential.

Benefits:

• Competitive salary and benefits package
• Opportunity for professional development and growth within a rapidly expanding health tech company
• Collaboration with a talented and passionate team dedicated to making a real impact in the healthcare industry
• Access to cutting-edge technology and resources to support product innovation and success
• Flexible work environment and a supportive company culture focused on work-life balance and employee well-being.