Job Vacancies at Blueslip Limited

Requirements / Duties

• Minimum of 2 Years Experience.
• Create B2C Facebook Ad campaigns (from planning, to campaign objective and budgeting, to ad formats) for dealer clients.
• Build both prospecting and retargeting campaigns that push In-Market Auto Shoppers through the purchase funnel.
• Construct audience buckets based on campaign goals through demographic data, Facebook insights, and a combination of 1st party and 3rd party data.
• Use Facebook and Google Analytics metrics to expand, evolve, and optimize campaigns.
• Ensure Facebook tasks are being delivered on-time and as expected by client.
• Test ads to determine highest performing creative, markets, and ad copy.
• Provide conversion-focused Ad creative direction and optimize ad copy based on data.
• Ensure proper tracking, attribution, and consistency across client campaigns.
• Establish and maintain a great working relationship w/ communication between the On boarding, Performance Management, and Development teams.
• Provide thought leadership, strategic insight, and clear communication (written and verbal) to exceed KPIs and hit deadlines.
• Analyse data to maintain and forecast monthly budget and ROI figures, and to provide key insights and recommendations on campaign performance.
• Stay current with best practices, strategies, legislation and industry standards related to Facebook Advertising.

Salary
N80,000 monthly

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Requirements / Duties

• Minimum of 2 Years Experience
• Perform management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
• Develop, execute and manage hyper-local, regional, and national Google Ads and paid social media campaigns that drive targeted site traffic, leads and sales
• Perform keyword research and create SEM strategies based on stated business goals.
• Create high-performance PPC ads and landing page copy that drives conversions.
• Oversee daily implementation and management of paid search campaigns.
• Monitor and adjust budgets according to client-directed budgets.
• Effectively communicate insights and provide routine campaign performance reports.
• Closely collaborate with the SEO/Content Marketing team to develop high-performance integrated marketing campaigns.
• Develop, execute, optimize and report on cutting-edge Google PPC, Display, and Video Ads from conception to launch.
• Provide ongoing actionable insights into campaign performance
• Define, measure, and evaluate and relevant paid media KPIs.
• Oversee and manage the overall paid media budget.
• Conduct in-depth keyword and website research, ad grouping, and audience targeting.
• Write engaging Ad Copy for Ads on a variety of platforms.
• Analyse and Report on campaign performance of sales prospects.
• Liaison with the Sales Department to prepare insightful recommendations for sales prospects.
• Maintain knowledge of industry best practices and new technologies.

Salary
NGN 80,000 Monthly.

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Requirements / Duties

• Minimum of 2 years experience
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Develop optimization strategies that increase the company's search engine results rankings
• Research SEO keywords to use throughout the company's website and marketing materials

Salary
N80,000 monthly.