Facebook Ad Specialist at BlueSlip

Requirements / Duties

• Minimum of 2 Years Experience.
• Create B2C Facebook Ad campaigns (from planning, to campaign objective and budgeting, to ad formats) for dealer clients.
• Build both prospecting and retargeting campaigns that push In-Market Auto Shoppers through the purchase funnel.
• Construct audience buckets based on campaign goals through demographic data, Facebook insights, and a combination of 1st party and 3rd party data.
• Use Facebook and Google Analytics metrics to expand, evolve, and optimize campaigns.
• Ensure Facebook tasks are being delivered on-time and as expected by client.
• Test ads to determine highest performing creative, markets, and ad copy.
• Provide conversion-focused Ad creative direction and optimize ad copy based on data.
• Ensure proper tracking, attribution, and consistency across client campaigns.
• Establish and maintain a great working relationship w/ communication between the On boarding, Performance Management, and Development teams.
• Provide thought leadership, strategic insight, and clear communication (written and verbal) to exceed KPIs and hit deadlines.
• Analyse data to maintain and forecast monthly budget and ROI figures, and to provide key insights and recommendations on campaign performance.
• Stay current with best practices, strategies, legislation and industry standards related to Facebook Advertising.

Salary
N80,000 monthly