Job Openings at iCentra

• The Digital Marketing Officer will be responsible for developing and executing digital marketing strategies to drive brand awareness, lead generation, and customer engagement for our B2B and B2C solutions.
• This role requires a deep understanding of digital marketing channels, analytics, and optimization techniques.
• The Officer will leverage various platforms and tools to execute campaigns, track performance, and generate data-driven insights for decision-making at both team and executive levels.
• You will work under the direct supervision of the Marketing Communications Manager whilst collaborating with the Content Development Specialist and the rest of the Marcomms team.

Responsibilities

• Develop and implement digital marketing strategies across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and display advertising.
• Conduct keyword research, monitor industry trends, and identify opportunities to optimize campaigns and improve online visibility.
• Create and manage engaging content for social media platforms, ensuring brand consistency and audience engagement.
• Utilize marketing automation tools to execute email marketing campaigns and lead nurturing strategies.
• Monitor website analytics, track key performance indicators (KPIs), and generate reports to evaluate campaign effectiveness and make data-driven recommendations.
• Stay updated with digital marketing trends, emerging technologies, and industry best practices.
• Collaborate with the Content Development Specialist and Graphic Designer to create visually appealing ads, landing pages, and email templates.

Requirements

• Bachelor’s degree in marketing, business administration, or a related field. Digital marketing certification or any relevant certification is an added
• Proficiency in digital marketing platforms and tools, such as Google Ads, Google Analytics, social media management tools, marketing automation platforms, and other web-based content management systems
• Proven experience in digital marketing, including SEM, SEO, social media, email marketing, and display advertising.
• Excellent written and verbal communication skills
• Ability to deliver on targeted deadlines, whilst maintaining regularly occurring projects and shifting tasks.

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Overview:

• As the Lead for Products and Innovation, you will play a crucial role in steering the company’s growth through the development of innovative products and services.

Responsibilities

• Innovation Strategy: Develop and execute the innovation strategy aligned with the company’s objectives and market demands.
• Product Development: Lead the ideation, conceptualization, and development of new products, services, or solutions.
• Market Research: Conduct market research and analysis to identify emerging trends, consumer needs, and opportunities for innovation.
• Cross-functional Collaboration: Collaborate with various departments (such as R&D, marketing, sales, and operations) to align innovation efforts and product development with company goals.
• Prototyping and Testing: Oversee the prototyping, testing, and validation of new products or features before market launch.
• Risk Management: Evaluate potential risks associated with new product launches and develop risk mitigation strategies.
• Team Leadership: Manage and mentor teams involved in product development, fostering a culture of creativity and innovation.

Requirements

• Bachelor’s or Master’s degree in Business, Engineering, Product Management, or a related field.
• Extensive experience (5+ years) in product development, innovation management, or a similar role, with a track record of successful product launches.
• Strong leadership and team management skills, with the ability to inspire and guide cross-functional teams.
• Strategic thinking and problem-solving abilities to navigate complexities in product development and innovation processes.
• Proficiency in market research methodologies and familiarity with emerging technologies relevant to the industry.
• Excellent communication skills to convey complex ideas and concepts to diverse stakeholders.

Key Performance Indicators (KPIs):

• Product Launch Success: Success of new product launches based on sales, customer adoption, and market response.
• Innovation Pipeline: Number of innovative ideas generated and their progression through the development pipeline.
• Market Share Growth: Impact of new products or innovations on the company’s market share.
• Customer Feedback: Customer satisfaction levels regarding new products or innovations.
• Time-to-Market: Efficiency of the innovation process by measuring the time taken from ideation to market launch.
• Revenue Generation: Contribution of new products or innovations to the company’s revenue growth.
• Team Performance: Team productivity and collaboration in delivering innovative solutions.

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Overview:

• As a Marketing Communications Manager, you will be responsible for leading and executing the marketing strategy to drive brand awareness, supporting customer acquisition, and revenue growth.

Responsibilities

• Strategy Development: Develop comprehensive marketing strategies aligned with business goals, targeting specific market segments and channels (online/offline).
• Campaign Management: Plan, execute, and oversee marketing campaigns across various platforms, including digital, print, events, and other relevant mediums.
• Brand Management: Ensure brand consistency across all marketing efforts and maintain a strong brand presence in the market.
• Content Development: Collaborate with content creators to develop engaging marketing content for different channels, including website content, social media, blog posts, and marketing collaterals.
• Digital Marketing: Oversee digital marketing initiatives, including SEO/SEM, email marketing, social media marketing, and online advertising campaigns.
• Analytics and Reporting: Track, analyze, and report on marketing performance metrics and KPIs. Use data-driven insights to optimize marketing strategies and campaigns.
• Team Management: Lead and manage a team of marketing professionals, providing guidance, setting objectives, and fostering a collaborative and creative work environment.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• Proven experience (5+ years) in marketing, with at least 2 years in a managerial or supervisory role.
• In-depth understanding of marketing strategies, campaign management, and digital marketing tools and techniques.
• Strong leadership and team management skills with the ability to inspire and guide a team towards achieving marketing objectives.
• Excellent communication, presentation, and analytical skills.
• Proficiency in marketing analytics tools, CRM systems, and digital marketing platforms.
• Creativity, strategic thinking, and a results-oriented mindset.

Key Performance Indicators (KPIs):

• ROI and Revenue Generation: Effectiveness of marketing campaigns in generating leads, conversions, and revenue.
• Brand Awareness: Brand visibility, market share, and brand perception in the market.
• Lead Generation: Number of leads acquired through various marketing channels and campaigns.
• Customer Acquisition Cost (CAC): Cost incurred to acquire a new customer through marketing efforts.
• Conversion Rates: Monitor conversion rates across different stages of the marketing funnel (from leads to customers).
• Marketing Campaign Performance: Success of individual marketing campaigns based on predefined objectives and targets.
• Team Performance: Improvement in team collaboration and performance, including individual contributions, campaign execution, and overall productivity.

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Overview:

• As a Legal and Compliance Officer, you will be responsible for ensuring that the company adheres to legal standards and regulations, developing compliance policies, and providing legal guidance to mitigate risks.

Responsibilities

• Contract Management: Drafting, reviewing, and negotiating contracts with clients and partners.
• Safeguarding Interests: Protecting the company’s intellectual property and ensuring legal protection.
• Compliance Oversight: Develop, implement, and oversee compliance policies, procedures, and systems to ensure adherence to relevant laws, regulations, and internal policies.
• Legal Guidance: Provide legal advice and support to management on legal matters, contracts, regulatory issues, and compliance requirements.
• Risk Management: Conduct risk assessments and audits to identify potential compliance issues and areas of vulnerability. And minimizing legal risks that could impact the company.
• Training and Education: Develop and conduct training programs to educate employees on compliance standards and legal obligations.
• Documentation and Reporting: Maintain accurate records and documentation related to compliance activities. Prepare reports for management and regulatory bodies as required.
• Investigations and Remediation: Investigate compliance breaches or concerns and recommend corrective actions or remediation plans.
• Stakeholder Collaboration: Collaborate with internal stakeholders and external legal counsel to address legal and compliance issues effectively.

Requirements

• Bachelor’s degree in Law, Business Administration, or related field; Juris Doctor (JD) degree is preferred.
• Proven experience (typically 5+ years) in legal and compliance roles, preferably within the consulting, technology and/or learning & development industry.
• In-depth knowledge of laws, regulations, and compliance standards relevant to our industry.
• Strong analytical skills and attention to detail.
• Excellent communication and interpersonal skills to effectively liaise with internal and external stakeholders.
• Ability to handle sensitive and confidential information with discretion.
• Problem-solving abilities and a proactive approach to identifying and mitigating risks.

Key Performance Indicators (KPIs):

• Compliance Adherence: Level of compliance with laws, regulations, and internal policies.
• Audit Findings: Outcomes of compliance audits and risk assessments.
• Training Effectiveness: Effectiveness of compliance training programs through employee feedback and comprehension assessments.
• Incident Response: Effective handling and resolution of compliance incidents or breaches.
• Documentation Accuracy: Accuracy and completeness of compliance-related documentation and reports.
• Legal Issues Management: Efficiency in resolving legal matters. And quality and appropriateness of legal advice provided to management.
• Stakeholder Satisfaction: Stakeholder satisfaction with legal and compliance support provided.
• Contract Cycle Time: Time taken to complete the contract negotiation process and documentations.
• Intellectual Property Protection: Effectiveness of strategies to safeguard company assets.

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Overview:

• As a Secretary/Office Manager, you will be responsible for managing administrative tasks, overseeing office operations, and providing support to ensure the smooth functioning of the office.

Responsibilities

• Administrative Support: Manage and coordinate administrative tasks, including scheduling meetings, handling correspondence, maintaining files, and managing office supplies.
• Office Operations: Oversee daily office operations, including facilities management, maintenance, and ensuring a clean and organized work environment.
• Coordination: Act as a liaison between management, staff, clients, and external parties. Coordinate travel arrangements, appointments, and events.
• Documentation and Record-Keeping: Maintain accurate records, prepare reports, and organize documentation as needed.
• Team Support: Provide administrative support to other departments or staff members as required.
• Communication: Manage incoming calls and emails, redirecting them as appropriate. Greet visitors and handle inquiries or requests.
• Policy Adherence: Ensure compliance with company policies and procedures in office operations and administrative tasks.

Requirements

• Bachelor’s degree or equivalent in Secretarial Studies, Administration; additional certification or training in office management is a plus.
• Proven experience (typically 3+ years) in a secretarial or office management role.
• Proficiency in office management software (e.g., MS Office, Google Suite) and office equipment.
• Excellent organizational and time management skills.
• Strong verbal and written communication skills.
• Attention to detail and problem-solving abilities.
• Ability to multitask and prioritize tasks effectively.
• Professional demeanor and strong interpersonal skills.

Key Performance Indicators (KPIs):

• Efficient Office Operations: Smoothness and efficiency of day-to-day office operations.
• Timely Task Completion: Completion of administrative tasks within specified timelines.
• Communication Management: Handling of calls, emails, and inquiries promptly and professionally.
• Facilities Management: Maintenance and organization of the office environment.
• Documentation Accuracy: Accuracy of record-keeping and proper documentation management.
• Team Support and Collaboration: Level of support provided to various departments or staff members.
• Adherence to Policies: Compliance with company policies in office operations and administrative tasks.

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Overview:

• As a Business Development Manager within the Learning & Development Business Unit, you will be responsible for driving business growth by acquiring B2B and B2C clients in the learning and developmentsector.

Responsibilities

• Market Analysis: Conduct comprehensive market research to identify trends, demands, and opportunities in both B2B and B2C learning environments. Analyze competitor offerings and market dynamics.
• Client Engagement: Engage with potential B2B clients, such as corporations, businesses, institutions, and B2C clients, including individual learners or professionals. Understand their learning needs and propose customized learning solutions.
• Relationship Building: Build and maintain strong relationships with existing B2B clients, ensuring high satisfaction and understanding of evolving learning needs. Cultivate relationships with B2C clients to enhance brand loyalty and retention.
• Solution Presentation: Showcase learning and training solutions offered by the business unit to potential B2B and B2C clients. Demonstrate how these solutions meet their learning objectives and add value to their organizations or personal development.
• Sales Strategy: Develop and implement sales strategies for both B2B and B2C segments, including lead generation, prospecting, and pipeline management. Achieve revenue targets and expand the client base in both sectors.
• Collaboration with L&D Teams: Collaborate with internal L&D teams to ensure offerings meet the diverse needs of both B2B and B2C clients. Provide market insights and feedback for product development tailored to each segment.
• Reporting and Forecasting: Track sales activities, analyze data, and generate reports for both B2B and B2C segments. Forecast sales projections, identify trends, and recommend sales strategy improvements for each segment.

Requirements

• Bachelor’s or Master’s degree in Business Administration, Education, or related field.
• Significant experience (5+ years with at least 2 years in a managerial or supervisory role.) in business development, sales, or account management, preferably in both B2B and B2C environments within the learning and development sector.
• In-depth understanding of corporate learning processes and consumer learning behaviors, with expertise in learning technologies for both segments.
• Strong sales acumen, negotiation skills, and the ability to communicate the value of learning solutions to diverse audiences.
• Strategic thinking, problem-solving abilities, and a proactive approach to identifying business opportunities for both B2B and B2C markets.
• Proficiency in CRM tools, Microsoft Office suite, and other relevant sales and reporting software.

Key Performance Indicators (KPIs):

• Revenue Growth: Increase in sales revenue from learning and development solutions in both B2B and B2C segments.
• Client Acquisition: Number of new B2B corporate clients and B2C individual clients acquired within their respective market segments.
• Client Retention: Maintenance of a high client retention rate within both B2B and B2C segments.
• Sales Pipeline: Size and health of the sales pipeline, including potential opportunities and deals in progress for both B2B and B2C markets.
• Market Penetration: Expansion of market reach and penetration into new B2B corporate sectors or industries and increased B2C customer base.
• Sales Performance: Achievement of sales targets and quotas set for both B2B and B2C segments.