Manager, Marketing Communications at iCentra

Overview:

• As a Marketing Communications Manager, you will be responsible for leading and executing the marketing strategy to drive brand awareness, supporting customer acquisition, and revenue growth.

Responsibilities

• Strategy Development: Develop comprehensive marketing strategies aligned with business goals, targeting specific market segments and channels (online/offline).
• Campaign Management: Plan, execute, and oversee marketing campaigns across various platforms, including digital, print, events, and other relevant mediums.
• Brand Management: Ensure brand consistency across all marketing efforts and maintain a strong brand presence in the market.
• Content Development: Collaborate with content creators to develop engaging marketing content for different channels, including website content, social media, blog posts, and marketing collaterals.
• Digital Marketing: Oversee digital marketing initiatives, including SEO/SEM, email marketing, social media marketing, and online advertising campaigns.
• Analytics and Reporting: Track, analyze, and report on marketing performance metrics and KPIs. Use data-driven insights to optimize marketing strategies and campaigns.
• Team Management: Lead and manage a team of marketing professionals, providing guidance, setting objectives, and fostering a collaborative and creative work environment.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• Proven experience (5+ years) in marketing, with at least 2 years in a managerial or supervisory role.
• In-depth understanding of marketing strategies, campaign management, and digital marketing tools and techniques.
• Strong leadership and team management skills with the ability to inspire and guide a team towards achieving marketing objectives.
• Excellent communication, presentation, and analytical skills.
• Proficiency in marketing analytics tools, CRM systems, and digital marketing platforms.
• Creativity, strategic thinking, and a results-oriented mindset.

Key Performance Indicators (KPIs):

• ROI and Revenue Generation: Effectiveness of marketing campaigns in generating leads, conversions, and revenue.
• Brand Awareness: Brand visibility, market share, and brand perception in the market.
• Lead Generation: Number of leads acquired through various marketing channels and campaigns.
• Customer Acquisition Cost (CAC): Cost incurred to acquire a new customer through marketing efforts.
• Conversion Rates: Monitor conversion rates across different stages of the marketing funnel (from leads to customers).
• Marketing Campaign Performance: Success of individual marketing campaigns based on predefined objectives and targets.
• Team Performance: Improvement in team collaboration and performance, including individual contributions, campaign execution, and overall productivity.