Video Editor & Animator at JEV Consulting

Role Overview

• The Video Editor & Animator is responsible for transforming scripts, raw footage and creative ideas into high-quality video content and advertising creatives that capture attention, communicate the product effectively and support customer conversion.
• The role goes beyond editing videos. The Video Editor & Animator is expected to research the target customer, understand what influences purchasing decisions, maintain high creative standards, and continuously introduce new ideas and creative approaches that improve the team's overall performance.
• The role is positioned under the Brands & Marketing Supervisor, alongside Content Creators/Video Editors/Copy Writer and Media Buyers, as shown in the company organisational structure. The role also directly supports the company' focus on creating ads that stop the scroll and convert, while maintaining the company's standard of relentless excellence and ownership.

Core Responsibilities
Script Research and Creative Preparation:

• Research the subject, product and target audience before commencing video production.
• Understand what customers look for in a video before making a buying decision.
• Study relevant trends, competitors and successful creative approaches.
• Review the script carefully and identify the appropriate visual direction for the message.
• Clarify unclear creative requirements before production begins.

Video Production and Editing:

• Transform scripts and raw footage into engaging video content.
• Select appropriate visuals, shots, angles, transitions, colours, sounds and effects.
• Edit videos to communicate the intended message clearly and effectively.
• Apply animation, motion graphics and other visual effects where required.
• Ensure final videos are properly formatted and ready for their intended platforms.
• Review and proof-check completed videos before submission.

Maintaining Creative Standards:

• Maintain a consistently high standard across all video outputs.
• Define and maintain clear expectations of what good creative work should look, sound and feel like.
• Ensure videos are visually appealing, clear, professional and aligned with the company's brand.
• Identify errors, weak creative elements and areas requiring improvement before final submission.
• Continuously improve the quality of completed work.

Customer-Centred Creative Thinking:

• Approach every creative project from the customer's point of view.
• Think like the target customer when reviewing video content.
• Consider whether the video captures attention, communicates value and addresses customer needs.
• Ensure creative decisions support the customer's journey from seeing the advertisement to considering a purchase.
• Use customer understanding to improve hooks, visuals, pacing and overall video effectiveness.

Creative Ideas and Innovation:

• Bring new creative ideas that can improve the team's output and performance.
• Stay current with relevant video, advertising and creative trends.
• Explore new editing techniques, animation styles, visual formats and storytelling approaches.
• Identify new ways to make the company' advertising content more engaging and effective.
• Share useful creative insights and ideas with the wider team.

Collaboration and Team Support:

• Work closely with the Copywriter/Script Writer to translate scripts into effective visual stories.
• Collaborate with Content Creators to ensure raw footage meets editing requirements.
• Work with Media Buyers to understand creative performance and improve future videos.
• Take feedback professionally and implement approved corrections promptly.
• Support other members of the Brands & Marketing team where required.

Performance and Accountability:

• Complete assigned creative tasks within agreed timelines.
• Take ownership of assigned videos from preparation through final delivery.
• Track and communicate the status of assigned tasks.
• Flag creative or operational challenges early rather than allowing them to delay delivery.
• Take responsibility for the quality and outcome of completed work.
• Maintain the Company's expectation that performance is measured by results and agreed targets.

Creative Asset Management:

• Organise raw footage, project files, completed videos and other creative assets properly.
• Maintain appropriate file naming and storage practices.
• Protect company scripts, videos, creative assets and other confidential materials.
• Ensure company creative work is not shared externally without approval.

Requirements
Qualifications and Experience:

• National Diploma/NCE in any discipline.
• 2–3 years hands-on experience as Video editor & Animator, preferably in the e-commerce or Advertising space.
• Candidates should not be more than 35 years of age.
• Proximity to the location will be an advantage. Candidates living at Anthony, Oshodi, Charly boy, Bariga, Ladi Lak, Oworoshoki, Gbagada and its environs will be considered.

Key Deliverables:

• High-quality video advertisements delivered within agreed timelines.
• Videos that effectively communicate the intended marketing message.
• Consistent adherence to approved creative and brand standards.
• Proper use of editing, animation, sound, colour and visual effects.
• Customer-focused and conversion-oriented creative outputs.
• Continuous introduction of relevant creative ideas and improvements.
• Properly organised creative files and assets.
• Effective collaboration with the Copywriter, Content Creators and Media Buyers.
• Timely implementation of feedback and revisions.
• Consistent improvement in the quality and effectiveness of video content.

Required Competencies:
Technical Competencies:

• Video editing and post-production.
• Animation and motion graphics.
• Visual storytelling.
• Sound and audio editing.
• Colour correction and visual enhancement.
• Creative research and trend analysis.
• Understanding of advertising creatives and customer behaviour.
• Ability to work with raw footage and scripts.
• Creative asset organisation and management.
• Ability to produce content suitable for digital advertising platforms.

Behavioural Competencies:

• Creativity and innovation.
• Attention to detail.
• Customer-focused thinking.
• Strong sense of visual quality.
• Ownership and accountability.
• Willingness to learn and improve.
• Ability to receive and apply feedback.
• Time management.
• Problem-solving.
• Teamwork and collaboration.
• Initiative.
• Relentless pursuit of excellence.