Digital Marketing Specialist at iCentra

• The Digital Marketing Officer will be responsible for developing and executing digital marketing strategies to drive brand awareness, lead generation, and customer engagement for our B2B and B2C solutions.
• This role requires a deep understanding of digital marketing channels, analytics, and optimization techniques.
• The Officer will leverage various platforms and tools to execute campaigns, track performance, and generate data-driven insights for decision-making at both team and executive levels.
• You will work under the direct supervision of the Marketing Communications Manager whilst collaborating with the Content Development Specialist and the rest of the Marcomms team.

Responsibilities

• Develop and implement digital marketing strategies across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and display advertising.
• Conduct keyword research, monitor industry trends, and identify opportunities to optimize campaigns and improve online visibility.
• Create and manage engaging content for social media platforms, ensuring brand consistency and audience engagement.
• Utilize marketing automation tools to execute email marketing campaigns and lead nurturing strategies.
• Monitor website analytics, track key performance indicators (KPIs), and generate reports to evaluate campaign effectiveness and make data-driven recommendations.
• Stay updated with digital marketing trends, emerging technologies, and industry best practices.
• Collaborate with the Content Development Specialist and Graphic Designer to create visually appealing ads, landing pages, and email templates.

Requirements

• Bachelor’s degree in marketing, business administration, or a related field. Digital marketing certification or any relevant certification is an added
• Proficiency in digital marketing platforms and tools, such as Google Ads, Google Analytics, social media management tools, marketing automation platforms, and other web-based content management systems
• Proven experience in digital marketing, including SEM, SEO, social media, email marketing, and display advertising.
• Excellent written and verbal communication skills
• Ability to deliver on targeted deadlines, whilst maintaining regularly occurring projects and shifting tasks.