Jobs at Pragmatic Technologies

Job Summary

• We are seeking a results-driven Digital Ads Specialist to develop, implement, and optimize online advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), and other digital channels.
• The ideal candidate will have a deep understanding of paid media strategy, campaign performance analysis, A/B testing, and ROI optimization.

Key Responsibilities

• Develop and execute paid digital advertising strategies aligned with business goals.
• Manage and optimize PPC campaigns across Google Ads, Meta Ads Manager, and others.
• Conduct keyword research, audience targeting, and ad copy testing.
• Track, measure, and analyze campaign performance using tools like Google Analytics, Meta Business Suite, and platform-specific dashboards.
• Report on KPIs such as CTR, CPC, CPA, ROAS, and conversion rates, and recommend adjustments for improvement.
• Stay updated with industry trends, platform updates, and emerging advertising technologies.
• Collaborate with content creators, designers, and marketing team members to align ad creatives with brand messaging.
• Monitor ad spend and budgets to ensure campaigns remain cost-effective.

Qualifications

• Proven experience managing digital ad campaigns (2+ years preferred).
• Proficient in Google Ads, Meta Ads Manager, and other digital ad platforms.
• Experience with Google Analytics, tag management, and conversion tracking tools.
• Strong analytical and problem-solving skills.
• Knowledge of SEO/SEM, CRO, and digital funnel strategy is a plus.
• Excellent written and verbal communication skills.
• Google Ads or Meta Blueprint certification is a plus.

Preferred Skills:

• Familiarity with retargeting strategies and dynamic ad setups.
• Experience in B2B/B2C advertising.
• Competence with tools like SEMrush, Ahrefs, HubSpot, or other marketing tech stacks.

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Role Overview

• The Digital Content/Copywriter is responsible for crafting persuasive, engaging, and conversion-focused content across all digital platforms. This role will support the marketing team in driving traffic, generating leads, and strengthening brand presence through compelling storytelling, clear messaging, and optimized copy.

Key Responsibilities
Content Creation:

• Write clear, compelling, and original copy for landing pages, ads, email campaigns, social media, product descriptions, blog posts, and other digital assets.
• Develop content aligned with marketing objectives, target audience insights, and brand voice.
• Repurpose content for multiple platforms (e.g., website → email → social media → SMS).

Marketing & Campaign Support:

• Collaborate with the Digital Marketing team to create persuasive ad copy for Meta, Google, and email campaigns that drive clicks and conversions.
• Support SEO efforts by producing optimized blog posts, product pages, and landing page content.

Brand Voice & Messaging:

• Maintain and evolve a consistent brand tone and messaging across all touchpoints.
• Translate technical product information into simple, benefit-driven language.

Content Planning & Strategy:

• Contribute ideas for content calendars, campaigns, and storytelling angles that support the marketing funnel.
• Work closely with designers, video editors, and automation specialists to deliver integrated marketing content.

Editing & Optimization:

• Proofread and edit all marketing content for clarity, grammar, accuracy, and impact.
• Use A/B testing insights, analytics, and engagement data to improve content performance.

Qualifications & Skills

• Bachelor’s degree in Mass Communication, English, Marketing, or related field.
• 2+ years of professional writing experience in a digital marketing environment.
• Strong command of English and ability to adapt tone for different audiences.
• Proven experience writing copy for ads, landing pages, email campaigns, and product marketing.
• Familiarity with SEO best practices and content marketing strategies.
• Experience collaborating with cross-functional teams (design, marketing, sales).
• Bonus: experience in B2C marketing or e-commerce.

Performance Indicators (KPIs)

• Engagement rates (CTR, open rates, conversions).
• SEO rankings and organic traffic growth.
• Content output volume and quality.
• Campaign performance uplift through copy improvements.
• Consistency of brand voice across channels.

Personality Fit:

• Creative thinker with commercial awareness.
• Detail-oriented and deadline-driven.
• Flexible and open to feedback.
• Self-starter comfortable in a fast-paced SME environment.

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Job Summary

• The Graphics Designer is responsible for creating visually compelling designs that effectively communicate the company’s brand message across digital and print media.
• This includes developing marketing assets, social media creatives, product visuals, brand materials, and other graphic elements to support campaigns and overall brand identity.

Key Responsibilities

• Design high-quality graphics for digital and print platforms (social media, website banners, flyers, brochures, product packaging, etc.).
• Develop visual concepts and creative ideas in line with brand guidelines.
• Work closely with the marketing team to translate campaign objectives into impactful visuals.
• Create and edit marketing collaterals such as product catalogs, digital ads, event backdrops, and presentation decks.
• Ensure consistency in branding across all materials.
• Prepare final designs for production and supervise printing or publishing where necessary.
• Keep up to date with design trends, tools, and marketing best practices.
• Collaborate with photographers, videographers, and other creatives as needed.

Key Performance Indicators (KPIs)

• Timeliness and quality of deliverables.
• Brand consistency across all visuals.
• Engagement performance of designed creatives (e.g., ad CTR, social media reach).
• Positive feedback from internal teams and stakeholders.
• Ability to support fast-turnaround marketing campaigns.

Requirements

• Bachelor’s degree or equivalent experience in Graphic Design, Visual Communication, Fine Arts, or a related field.
• Proven work experience as a Graphics Designer or similar role.
• Proficiency in design software such as Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Canva, or similar tools.
• Strong portfolio demonstrating creative skills and design versatility.
• Excellent understanding of typography, color theory, and layout design.
• Ability to work on multiple projects and meet tight deadlines.
• Strong communication and collaboration skills.
• Knowledge of video content creation for digital and social media platforms is a plus

Preferred Skills:

• Familiarity with Adobe Premiere Pro, Adobe After Effects, or CapCut.
• Experience in UI/UX design.
• Photography or illustration skills.
• Experience working with marketing automation and digital campaigns.

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About the Role

• We are seeking a highly creative Graphics & Video Content Creator to design and produce engaging visual content that drives brand awareness, lead generation, and customer engagement across digital platforms.
• The ideal candidate is passionate about visual storytelling, skilled in design tools, and comfortable working in a fast-paced marketing environment.

Key Responsibilities
Graphic Design:

• Design compelling static graphics for social media, websites, landing pages, email campaigns, and digital ads.
• Develop marketing collateral (banners, flyers, infographics, presentations, etc.) aligned with the brand’s identity.

Video Creation & Editing:

• Shoot, edit, and produce short-form and long-form videos for marketing campaigns, product demos, social media, and ads.
• Add motion graphics, text overlays, and animations to enhance storytelling.
• Repurpose existing content into multiple video formats.

Branding & Creative Direction:

• Maintain a consistent visual identity across all content and channels.
• Collaborate with content writers, social media managers, and the digital marketing team to produce impactful campaigns.
• Contribute ideas for creative concepts and storytelling strategies.

Platform Optimization

• Adapt content formats for various platforms (Instagram, Facebook, YouTube, LinkedIn, Website, etc.).
• Keep up to date with trends in digital content, video marketing, and design tools.

Requirements & Qualifications

• 2–4 years proven experience in graphic design and video production.
• Strong portfolio showcasing design and video work.
• Proficiency in tools such as:
  • Design: Adobe Photoshop, Adobe Illustrator, Canva (or similar).
  • Video: Adobe Premiere Pro, Final Cut Pro, CapCut, or equivalent.
  • Motion: Adobe After Effects (a plus).
• Strong sense of visual composition, storytelling, and attention to detail.
• Ability to work independently and meet deadlines.
• Basic understanding of digital marketing and social media content trends.
• Excellent communication and collaboration skills.

Nice to Have (Optional):

• Experience with animation or motion graphics.
• Knowledge of photography, lighting, and audio setup.
• Familiarity with performance marketing and ad creative optimization.

Compensation & Benefits

• Competitive salary based on experience.
• Performance incentives.
• Career growth and training opportunities.
• Dynamic and collaborative work environment.

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Job Summary

• We are seeking a creative and skilled Video Content Creator to produce high-quality, engaging videos that effectively communicate our brand message and drive audience engagement.
• The ideal candidate will be responsible for ideation, filming, editing, and delivering impactful video content for social media, digital campaigns, website, and other marketing channels.

Key Responsibilities

• Conceptualize, plan, and create engaging video content for marketing campaigns, product launches, and brand storytelling.
• Shoot and edit high-quality videos optimized for platforms such as Instagram, Facebook, YouTube, TikTok, and LinkedIn.
• Collaborate with the marketing team to develop content that aligns with brand strategy and campaign objectives.
• Add creative elements such as text overlays, music, sound effects, and motion graphics to enhance content.
• Stay updated with video trends, social media formats, and content best practices.
• Manage video equipment, lighting, and studio setup where required.
• Repurpose long-form videos into short-form clips and reels for multiple platforms.
• Ensure all content reflects brand tone, quality, and messaging guidelines.

Requirements & Qualifications

• Bachelor’s Degree in Mass Communication, Media, Marketing, Film Production, or related field (or equivalent experience).
• Proven experience in video production, shooting, and editing.
• Proficiency with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut, or similar).
• Strong understanding of social media platforms and content formats.
• Ability to work under pressure, meet deadlines, and manage multiple projects.
• Strong storytelling, visual, and communication skills.
• A creative portfolio or links to past video work is required.

Preferred Skills (a Plus):

• Knowledge of basic graphic design tools (e.g., Adobe Photoshop, Canva).
• Motion graphics and animation skills.
• Experience in live streaming or podcast-style video production.
• Photography skills.

Compensation

• Competitive salary based on experience.
• Opportunities for growth and training.

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Job Summary

• The Social Media Manager will lead the strategy, planning, execution, and optimization of all social media activities to build brand visibility, engage audiences, and drive conversions.
• The ideal candidate is both strategic and hands-on, with the ability to manage multiple platforms, especially Meta (Facebook & Instagram), X (Twitter), LinkedIn, YouTube, and WhatsApp Business.

Key Responsibilities
Strategy & Planning:

• Develop and implement social media strategies aligned with overall marketing and business goals.
• Plan monthly content calendars across all platforms (Facebook, Instagram, LinkedIn, X, YouTube, WhatsApp, etc.).
• Identify and segment target audiences for tailored content and campaigns.
• Monitor trends, industry news, and competitor activities to inform strategy.

Content Management:

• Work closely with the Content Strategist/Copywriter to produce engaging and brand-aligned content.
• Schedule and manage daily posts, ensuring a consistent tone of voice and visual identity.
• Tailor content specifically for LinkedIn to position the company as an industry leader.
• Coordinate with designers and video editors to produce high-quality creatives and videos.
• Leverage user-generated content and influencer collaborations where applicable.

Community Engagement:

• Actively engage with followers, respond to comments, DMs, and mentions across all channels.
• Build and nurture strong online communities and brand advocates.
• Engage professionally on LinkedIn with relevant industry stakeholders, clients, and partners.

Performance & Reporting:

• Track and analyze performance metrics: engagement, reach, follower growth, conversions, and ROI.
• Generate weekly/monthly performance reports with insights and recommendations.
• Continuously optimize strategies based on data and platform algorithms.

Campaign & Collaboration:

• Collaborate with the Ads Specialist for integrated organic + paid campaigns.
• Plan and execute social media campaigns, contests, live events, influencer collaborations, and partnerships.
• Work closely with the Content/Copywriter to ensure messaging is clear, persuasive, and aligned across channels.

KPIs (Key Performance Indicators)

• Monthly follower and engagement growth (per platform).
• Engagement and conversation quality on LinkedIn.
• Conversion rates from social media to leads or sales.
• Content publishing consistency and timeliness.
• Campaign ROI and performance metrics.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 2 to 3 years of proven experience managing brand social media accounts.
• Strong understanding of Meta (Facebook & Instagram), LinkedIn, X (Twitter), YouTube, and WhatsApp Business.
• Excellent copywriting, captioning, and storytelling skills.
• Proficiency with social media management and analytics tools (e.g., Hootsuite, Buffer, Zoho Social).
• Strong communication, time management, and multitasking skills.

Nice-to-Have Skills:

• Experience with influencer and B2B LinkedIn marketing.
• Familiarity with social commerce tools and lead generation funnels.
• Basic graphic design or short-form video editing skills.
• Experience in a fast-paced SME or technology/energy sector.