Graphics Designer at Pragmatic Technologies

Job Summary

• The Graphics Designer is responsible for creating visually compelling designs that effectively communicate the company’s brand message across digital and print media.
• This includes developing marketing assets, social media creatives, product visuals, brand materials, and other graphic elements to support campaigns and overall brand identity.

Key Responsibilities

• Design high-quality graphics for digital and print platforms (social media, website banners, flyers, brochures, product packaging, etc.).
• Develop visual concepts and creative ideas in line with brand guidelines.
• Work closely with the marketing team to translate campaign objectives into impactful visuals.
• Create and edit marketing collaterals such as product catalogs, digital ads, event backdrops, and presentation decks.
• Ensure consistency in branding across all materials.
• Prepare final designs for production and supervise printing or publishing where necessary.
• Keep up to date with design trends, tools, and marketing best practices.
• Collaborate with photographers, videographers, and other creatives as needed.

Key Performance Indicators (KPIs)

• Timeliness and quality of deliverables.
• Brand consistency across all visuals.
• Engagement performance of designed creatives (e.g., ad CTR, social media reach).
• Positive feedback from internal teams and stakeholders.
• Ability to support fast-turnaround marketing campaigns.

Requirements

• Bachelor’s degree or equivalent experience in Graphic Design, Visual Communication, Fine Arts, or a related field.
• Proven work experience as a Graphics Designer or similar role.
• Proficiency in design software such as Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Canva, or similar tools.
• Strong portfolio demonstrating creative skills and design versatility.
• Excellent understanding of typography, color theory, and layout design.
• Ability to work on multiple projects and meet tight deadlines.
• Strong communication and collaboration skills.
• Knowledge of video content creation for digital and social media platforms is a plus

Preferred Skills:

• Familiarity with Adobe Premiere Pro, Adobe After Effects, or CapCut.
• Experience in UI/UX design.
• Photography or illustration skills.
• Experience working with marketing automation and digital campaigns.