Digital Ads Specialist at Pragmatic Technologies

Job Summary

• We are seeking a results-driven Digital Ads Specialist to develop, implement, and optimize online advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), and other digital channels.
• The ideal candidate will have a deep understanding of paid media strategy, campaign performance analysis, A/B testing, and ROI optimization.

Key Responsibilities

• Develop and execute paid digital advertising strategies aligned with business goals.
• Manage and optimize PPC campaigns across Google Ads, Meta Ads Manager, and others.
• Conduct keyword research, audience targeting, and ad copy testing.
• Track, measure, and analyze campaign performance using tools like Google Analytics, Meta Business Suite, and platform-specific dashboards.
• Report on KPIs such as CTR, CPC, CPA, ROAS, and conversion rates, and recommend adjustments for improvement.
• Stay updated with industry trends, platform updates, and emerging advertising technologies.
• Collaborate with content creators, designers, and marketing team members to align ad creatives with brand messaging.
• Monitor ad spend and budgets to ensure campaigns remain cost-effective.

Qualifications

• Proven experience managing digital ad campaigns (2+ years preferred).
• Proficient in Google Ads, Meta Ads Manager, and other digital ad platforms.
• Experience with Google Analytics, tag management, and conversion tracking tools.
• Strong analytical and problem-solving skills.
• Knowledge of SEO/SEM, CRO, and digital funnel strategy is a plus.
• Excellent written and verbal communication skills.
• Google Ads or Meta Blueprint certification is a plus.

Preferred Skills:

• Familiarity with retargeting strategies and dynamic ad setups.
• Experience in B2B/B2C advertising.
• Competence with tools like SEMrush, Ahrefs, HubSpot, or other marketing tech stacks.