Social Media Manager at Pragmatic Technologies

Job Summary

• The Social Media Manager will lead the strategy, planning, execution, and optimization of all social media activities to build brand visibility, engage audiences, and drive conversions.
• The ideal candidate is both strategic and hands-on, with the ability to manage multiple platforms, especially Meta (Facebook & Instagram), X (Twitter), LinkedIn, YouTube, and WhatsApp Business.

Key Responsibilities
Strategy & Planning:

• Develop and implement social media strategies aligned with overall marketing and business goals.
• Plan monthly content calendars across all platforms (Facebook, Instagram, LinkedIn, X, YouTube, WhatsApp, etc.).
• Identify and segment target audiences for tailored content and campaigns.
• Monitor trends, industry news, and competitor activities to inform strategy.

Content Management:

• Work closely with the Content Strategist/Copywriter to produce engaging and brand-aligned content.
• Schedule and manage daily posts, ensuring a consistent tone of voice and visual identity.
• Tailor content specifically for LinkedIn to position the company as an industry leader.
• Coordinate with designers and video editors to produce high-quality creatives and videos.
• Leverage user-generated content and influencer collaborations where applicable.

Community Engagement:

• Actively engage with followers, respond to comments, DMs, and mentions across all channels.
• Build and nurture strong online communities and brand advocates.
• Engage professionally on LinkedIn with relevant industry stakeholders, clients, and partners.

Performance & Reporting:

• Track and analyze performance metrics: engagement, reach, follower growth, conversions, and ROI.
• Generate weekly/monthly performance reports with insights and recommendations.
• Continuously optimize strategies based on data and platform algorithms.

Campaign & Collaboration:

• Collaborate with the Ads Specialist for integrated organic + paid campaigns.
• Plan and execute social media campaigns, contests, live events, influencer collaborations, and partnerships.
• Work closely with the Content/Copywriter to ensure messaging is clear, persuasive, and aligned across channels.

KPIs (Key Performance Indicators)

• Monthly follower and engagement growth (per platform).
• Engagement and conversation quality on LinkedIn.
• Conversion rates from social media to leads or sales.
• Content publishing consistency and timeliness.
• Campaign ROI and performance metrics.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 2 to 3 years of proven experience managing brand social media accounts.
• Strong understanding of Meta (Facebook & Instagram), LinkedIn, X (Twitter), YouTube, and WhatsApp Business.
• Excellent copywriting, captioning, and storytelling skills.
• Proficiency with social media management and analytics tools (e.g., Hootsuite, Buffer, Zoho Social).
• Strong communication, time management, and multitasking skills.

Nice-to-Have Skills:

• Experience with influencer and B2B LinkedIn marketing.
• Familiarity with social commerce tools and lead generation funnels.
• Basic graphic design or short-form video editing skills.
• Experience in a fast-paced SME or technology/energy sector.