Graphics & Video Content Creator at Pragmatic Technologies

About the Role

• We are seeking a highly creative Graphics & Video Content Creator to design and produce engaging visual content that drives brand awareness, lead generation, and customer engagement across digital platforms.
• The ideal candidate is passionate about visual storytelling, skilled in design tools, and comfortable working in a fast-paced marketing environment.

Key Responsibilities
Graphic Design:

• Design compelling static graphics for social media, websites, landing pages, email campaigns, and digital ads.
• Develop marketing collateral (banners, flyers, infographics, presentations, etc.) aligned with the brand’s identity.

Video Creation & Editing:

• Shoot, edit, and produce short-form and long-form videos for marketing campaigns, product demos, social media, and ads.
• Add motion graphics, text overlays, and animations to enhance storytelling.
• Repurpose existing content into multiple video formats.

Branding & Creative Direction:

• Maintain a consistent visual identity across all content and channels.
• Collaborate with content writers, social media managers, and the digital marketing team to produce impactful campaigns.
• Contribute ideas for creative concepts and storytelling strategies.

Platform Optimization

• Adapt content formats for various platforms (Instagram, Facebook, YouTube, LinkedIn, Website, etc.).
• Keep up to date with trends in digital content, video marketing, and design tools.

Requirements & Qualifications

• 2–4 years proven experience in graphic design and video production.
• Strong portfolio showcasing design and video work.
• Proficiency in tools such as:
  • Design: Adobe Photoshop, Adobe Illustrator, Canva (or similar).
  • Video: Adobe Premiere Pro, Final Cut Pro, CapCut, or equivalent.
  • Motion: Adobe After Effects (a plus).
• Strong sense of visual composition, storytelling, and attention to detail.
• Ability to work independently and meet deadlines.
• Basic understanding of digital marketing and social media content trends.
• Excellent communication and collaboration skills.

Nice to Have (Optional):

• Experience with animation or motion graphics.
• Knowledge of photography, lighting, and audio setup.
• Familiarity with performance marketing and ad creative optimization.

Compensation & Benefits

• Competitive salary based on experience.
• Performance incentives.
• Career growth and training opportunities.
• Dynamic and collaborative work environment.