WordPress Developer & Digital Marketing Specialist(Lagos) at Nicole Sinclair Consulting

We are recruiting a skilled WordPress Developer for our client, who also has strong expertise in digital marketing, including Social Media Marketing (SMM), Google Ads, Meta Ads, SEO, and GEO-targeted marketing. The ideal candidate is a creative problem-solver who can manage website development and optimization while driving traffic and conversions through data-driven marketing strategies.

Key Responsibilities

Website Development & Management

• Design, develop, and maintain WordPress websites (themes, plugins, custom functionality).
• Ensure website speed, performance, and mobile responsiveness.
• Manage hosting, security updates, backups, and troubleshooting.
• Integrate analytics, marketing pixels, and conversion tracking tools.
• Create visually appealing landing pages optimized for lead generation.

SEO (Search Engine Optimization)

• Perform on-page and off-page SEO to increase organic visibility.
• Conduct keyword research, link-building, and technical SEO audits.
• Optimize site architecture, meta tags, and structured data for better ranking.

Digital Marketing & Ads

• Plan and execute Google Ads (Search, Display, Performance Max) campaigns.
• Manage Meta Ads (Facebook, Instagram) for awareness and conversions.
• Monitor ad performance, A/B test creatives, and optimize budgets for ROI.
• Implement retargeting campaigns and conversion tracking (Google Tag Manager, Meta Pixel).

Social Media Marketing

• Develop social media calendars, create content, and manage posting schedules.
• Engage with followers, build community presence, and track engagement metrics.
• Coordinate paid and organic strategies for brand growth.

GEO Targeting & Local Marketing

• Develop and manage location-based campaigns for specific geographic audiences.
• Optimize Google My Business listings and local SEO strategies.
• Track performance of region-specific ads and keywords.

Qualifications & Skills

• Bachelor’s degree in Computer Science, Marketing, or related field.
• 2+ years of hands-on experience in WordPress development.
• Strong understanding of SEO, Google Ads, and Meta Ads platforms.
• Familiarity with Google Analytics, Search Console, and Tag Manager.
• Experience with marketing automation tools and CRMs is a plus.
• Basic graphic design or video editing knowledge is a bonus.
• Strong analytical mindset and attention to detail.
• Ability to work independently and in a fast-paced hybrid environment.

What We Offer

• Competitive salary and performance-based incentives.
• Flexible hybrid work setup.
• Growth opportunities across web and digital marketing projects.
• Collaborative and creative work environment.