Warehouse Products & Services Marketing Officer at Iknorbert Communications Limited

We are looking for a Warehouse Products and Services Marketing Officers.

A Warehouse Products and Services Marketing Officer develops strategies and manages campaigns to promote warehouse offerings, researches market trends and customer needs, analyzes data, and collaborates with other departments to ensure cohesive messaging and achieve business goals. They monitor campaign performance, manage budgets, build relationships with partners, and report on ROI to senior management, all while ensuring brand consistency. 
Marketing & Strategy Responsibilities

Develop Marketing Plans:

• Create and implement comprehensive marketing strategies that align with the company\'s objectives for warehouse products and services. 

Market Research:

Conduct thorough market and competitor analysis to understand customer needs, market trends, and identify new opportunities or threats. 

Campaign Management:

Plan, execute, and optimize marketing campaigns across various channels, including digital (social media, email, SEO) and traditional methods. 

Content Creation:

• Oversee the development of engaging marketing content that ensures brand consistency across all platforms. 

Budget Management:

• Manage the marketing budget, allocating resources effectively to maximize the impact and ROI of marketing initiatives. 

Data & Analysis Responsibilities

Performance Monitoring:

• Track and analyse the performance of marketing campaigns, monitoring key metrics to identify what is working and what can be improved. 

Reporting:

• Prepare and present detailed reports on campaign performance, market insights, and ROI to senior management. 

Audience Definition:

• Use data to identify and define target audiences for specific marketing campaigns and services. 

Collaboration & Communication Responsibilities

Cross-functional Collaboration:

• Work closely with other departments, such as sales, product development, and logistics, to ensure cohesive messaging and coordinated efforts. 

Relationship Building:

• Foster and maintain relationships with media outlets, influencers, and strategic partners to enhance brand visibility and reach. 

Customer Engagement:

• Act as a point of contact for client inquiries related to the company\'s services, ensuring prompt resolution and customer satisfaction. 

Other Key Duties 

Brand Consistency:

• Ensure that all marketing communications and materials maintain a consistent brand voice and visual identity.

REQUIREMENTS

• 5 - 10 years of experience as Warehouse Products and Services Marketing..
• B.Sc / HND / MSC / MBA, Professionally Certified,  or other related courses
• Must reside near any of the locations above (Lagos Island, Constain (Iganmu), Alaba International Market and Trade Fair environs (Alakija, Volks, Ojo Barracks area, etc)
• Sales and Marketing of FMCG products is an added advantage
• Must be ready to start work as soon as possible.