Video Marketing Specialist at Primera Africa Finance Group

Job Description

• The Video Marketing Specialist is responsible for planning, creating, and optimizing video content that supports the company’s marketing objectives. This role involves scripting, shooting, and editing videos for digital platforms, including social media, websites, email campaigns, and online ads. The specialist will work closely with the marketing, design, and product teams to craft compelling visual stories that engage audiences, promote brand awareness, and drive conversions. Additionally, the role includes analyzing video performance metrics to refine content strategies and ensure maximum impact.

Requirements

Technical Skills

• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro,Cap cut)
• Knowledge of motion graphics tools (e.g., After Effects)
• Experience with video production equipment (cameras, lighting, sound)
• Familiarity with video formats, codecs, and optimization for different platforms (YouTube, Instagram, TikTok, etc.)
• Understanding of SEO for video (e.g., metadata, thumbnails, captions)

Marketing Knowledge

• Strong grasp of digital marketing fundamentals and trends
• Ability to align video content with marketing goals and KPIs (engagement, conversion, retention)
• Experience creating content for ads (YouTube, Facebook, TikTok)
• Understanding of customer journey and how video fits into content strategy
• Basic knowledge of performance analytics and reporting tools (e.g., Google Analytics, Meta Ads Manager, YouTube Studio)

Creative & Communication Skills

• Strong storytelling skills and ability to create emotionally engaging content
• Creative direction and scripting ability
• Excellent written and verbal communication for cross-team collaboration
• Ability to work with designers, copywriters, and marketers