Vice President, Marketing at Wakanow

Job Objective

• The VP-Marketing will play a critical role in shaping and executing our marketing strategies in the Group to drive business growth and achieve our organizational goals.

Responsibilities

• Develop and execute comprehensive marketing strategies that align with the companys overall objectives, ensuring brand consistency and maximizing market impact.
• Lead and mentor a team of marketing professionals, providing guidance, and support, and fostering a collaborative and high-performance culture.
• Oversee the development and implementation of integrated marketing campaigns across multiple channels, including digital marketing, social media, advertising, PR, events, and content marketing.
• Conduct market research and analysis to identify customer insights, market trends, and competitive landscape, using data to drive informed marketing decisions.
• Collaborate closely with the sales team to drive lead generation, customer acquisition, and revenue growth.
• Drive the development and management of the marketing budget, ensuring optimal allocation of resources and delivering measurable ROI.
• Foster strategic partnerships and collaborations with external agencies, vendors, and industry influencers to enhance brand visibility and market reach.
• Ensure compliance with relevant industry regulations and standards, maintaining a strong focus on ethical marketing practices
• Continuous Performance evaluation and report for the marketing team
• Stay abreast of emerging marketing trends, technologies, and best practices, and proactively identify opportunities for innovation and improvement.

Requirements

• Excellent leadership skills, with steadfast resolve and personal integrity
• Strategic Thinking: Possessing a strategic mindset and the ability to develop and execute marketing strategies aligned with business objectives.
• Communication: Excellent verbal and written communication skills to effectively convey marketing messages and engage stakeholders.
• Analytical Skills: Strong analytical skills to interpret market data, generate insights, and make data-driven marketing decisions.
• Digital Marketing Expertise: Proficiency in digital marketing channels, tools, and technologies to leverage digital platforms effectively.