Wakanow.com is Nigeria’s first and leading online travel company that provides customers with everything they need to research, plan and purchase a trip locally and globally.
Wakanow.com offers travelers the cheapest available fares for flights, hotel reservations, airport pickups, visa assistance, vacation packages and many other travel services f...
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The VP-Marketing will play a critical role in shaping and executing our marketing strategies in the Group to drive business growth and achieve our organizational goals.
Responsibilities
Develop and execute comprehensive marketing strategies that align with the companys overall objectives, ensuring brand consistency and maximizing market impact.
Lead and mentor a team of marketing professionals, providing guidance, and support, and fostering a collaborative and high-performance culture.
Oversee the development and implementation of integrated marketing campaigns across multiple channels, including digital marketing, social media, advertising, PR, events, and content marketing.
Conduct market research and analysis to identify customer insights, market trends, and competitive landscape, using data to drive informed marketing decisions.
Collaborate closely with the sales team to drive lead generation, customer acquisition, and revenue growth.
Drive the development and management of the marketing budget, ensuring optimal allocation of resources and delivering measurable ROI.
Foster strategic partnerships and collaborations with external agencies, vendors, and industry influencers to enhance brand visibility and market reach.
Ensure compliance with relevant industry regulations and standards, maintaining a strong focus on ethical marketing practices
Continuous Performance evaluation and report for the marketing team
Stay abreast of emerging marketing trends, technologies, and best practices, and proactively identify opportunities for innovation and improvement.
Requirements
Excellent leadership skills, with steadfast resolve and personal integrity
Strategic Thinking: Possessing a strategic mindset and the ability to develop and execute marketing strategies aligned with business objectives.
Communication: Excellent verbal and written communication skills to effectively convey marketing messages and engage stakeholders.
Analytical Skills: Strong analytical skills to interpret market data, generate insights, and make data-driven marketing decisions.
Digital Marketing Expertise: Proficiency in digital marketing channels, tools, and technologies to leverage digital platforms effectively.
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