Van Sales Representative at Elizabeth Maddeux

Job Summary

• This role is critical to ensuring product availability, driving sales growth, and strengthening relationships with neighborhood retail stores.
• The Van Sales Representative will be responsible for selling and delivering company products directly to assigned retail outlets using a company-provided van.
• The ideal candidate must be commercially aware, target-driven, and capable of managing end-to-end van sales operations—from order generation to delivery, merchandising, and collection.

Key Responsibilities
Sales & Revenue Generation:

• Drive daily sales by selling company products directly to neighborhood retail stores within assigned routes and territories.
• Achieve and exceed assigned daily, weekly, and monthly sales targets in line with company objectives.
• Actively identify new sales opportunities within assigned routes by onboarding new retail outlets and expanding existing accounts.
• Promote company products, new launches, and ongoing trade promotions to retailers to increase product uptake and visibility.

 Route Management & Coverage:

• Effectively plan and manage daily sales routes to ensure optimal coverage of all assigned retail outlets.
• Ensure consistent visitation of all mapped outlets and maximize productive selling time during each visit.
• Maintain strong market presence by monitoring competitor activities, pricing, promotions, and distribution strategies.

Van & Inventory Management:

• Safely operate and maintain the company-assigned sales van, ensuring compliance with all road safety and company policies.
• Load, offload, and manage van inventory efficiently, ensuring correct stock levels and proper product handling.
• Conduct daily stock counts, reconcile sales against inventory, and promptly report shortages, damages, or variances.
• Ensure the cleanliness and roadworthiness of the van at all times.

Customer Relationship Management:

• Build and maintain strong, long-term relationships with retailers and distributors within assigned territories.
• Resolve customer complaints promptly and professionally while escalating unresolved issues appropriately.
• Provide accurate product information, pricing details, and delivery timelines to customers.

Cash Handling & Reporting:

• Accurately collect cash and/or manage credit sales in line with company policies.
• Ensure timely remittance of all sales proceeds and proper documentation of Prepare and submit daily sales reports, stock movement reports, and route activity reports.

Merchandising & Brand Visibility:

• Ensure proper product display and merchandising at retail outlets in line with company standards.
• Implement point-of-sale materials and ensure shelves are well-stocked, clean, and attractive.
• Monitor product freshness and ensure FIFO (First-In, First-Out) compliance.

Key Performance Indicators (KPIs)

• Achievement of daily, weekly, and monthly sales targets.
• Volume and value of sales generated per route.
• Number of active retail outlets serviced per day.
• New outlets opened within assigned territory.
• Stock accuracy and inventory reconciliation rate.
• Timely and accurate submission of sales and cash reports.
• Customer satisfaction and retention levels.
• Van maintenance compliance and zero-loss record.

Qualifications & Experience

• Minimum of 3 years’ experience as a Van Sales Representative or similar role within the FMCG
• industry, preferably from top FMCG companies.
• Proven track record of meeting and exceeding sales targets in a field sales environment.
• Minimum of an OND in any field or discipline of study.
• A strong ability to converse clearly in English is a must.
• Valid Nigerian driver’s license with proven ability to drive vans confidently and safely.
• LASRRA card is mandatory for applicants based in Lagos.

Skills & Competencies:

• Strong sales negotiation and persuasion skills.
• Excellent route planning and time management abilities.
• Good numerical and basic accounting skills for cash handling.
• Strong interpersonal and communication skills.
• Ability to work independently with minimal supervision.
• Physical stamina to handle field-based sales operations.
• Basic literacy and ability to use simple sales reporting tools.
• High level of integrity, accountability, and attention to detail.