UX Content Writer/Digital Marketing Team Lead at HelloMe Limited

Job Details

• Develop and execute growth strategies to increase customer acquisition, engagement, and retention.
• Optimize marketing campaigns and strategies for maximum ROI.
• Drive digital marketing efforts, including SEO, SEM, content marketing, and social media.
• Craft user-centric content, including website design, copywriting, blogging, and writing newsletters, to guide and engage users, working with cross-functional teams to create intuitive and seamless digital experiences.
• Develop clear, concise, and engaging content for web and mobile applications, including microscopy, error messages, help content, and instructional text.
• Create content that aligns with our brand voice and tone, ensuring consistency across all user touchpoints.
• Collaborate with UX designers to create wireframes and prototypes that integrate seamless content.
• Conduct user research to understand the target audience's needs, behaviours, and pain points.
• Participate in usability testing and analyse results to make informed content recommendations.
• Gather feedback from users and stakeholders to continuously improve content quality and effectiveness.
• Work closely with UX designers, product managers, developers, and other stakeholders to ensure content supports user goals and enhances the overall user experience.
• Present content strategies and copy to stakeholders, incorporating feedback and making necessary revisions.
• Participate in cross-functional meetings to align content strategies with project goals and timelines.
• Perform content audits and gap analyses to identify opportunities for content improvement.
• Optimize content for SEO and accessibility, ensuring it is easy to find and understand for all users.
• Use data and analytics to measure the effectiveness of content and make data- driven decisions for continuous improvement.
• Develop and manage growth budgets, ensuring efficient allocation of resources.
• Create and maintain content style guides, ensuring consistency and adherence to best practices.
• Document content strategies, user flows, and content templates to guide future content development.

REQUIREMENTS & QUALIFICATIONS:

• Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
• Minimum of five (5) years proven work experience in content writing and digital marketing preferably within banking or financial services industry, Fintech, and digital banking environment.
• Strong understanding of SEO, conatent management systems (CMS), and digital marketing tools.
• Proficiency in using design tools such as Adobe Creative Suite, Canva, and other graphic design software.
• Excellent written and verbal communication skills with a keen eye for detail.
• Demonstrated leadership skills with the ability to manage and inspire a team.
• Creative thinking and problem-solving abilities to develop innovative marketing strategies.
• Content creation and editing.
• SEO and digital marketing analytics.
• User research and UX writing.
• Team leadership and project management.
• Graphic design and multimedia content production.
• Communication and interpersonal skills.
• Analytical and strategic thinking.

SALARY RANGE: Negotiable

BENEFITS:

• Pension Scheme.
• Competitive salary package.
• Opportunities for professional growth and development.
• Collaborative and innovative work environment.
• HMO