User Acquisition and Growth Manager at Quidax

About the Role

• We’re looking for a performance-driven Manager, User Acquisition & Growth to turn strategies into results. You’ll own the day-to-day execution of Quidax’s growth engine across retail and community-driven channels. This role is perfect for someone who thrives on numbers, experiments, and scrappy execution - you’ll work with the Head of User Acquisition & Growth to scale our user base, improve conversions, and drive revenue impact.
• This isn’t about vanity metrics. It’s about building reliable growth loops, hitting CAC and LTV targets, and moving the needles that matter: users trading, staying, and spending more.

Key Outcomes (First 6–12 Months)

• Your success will be measured by what you deliver:
• Success Metrics / KPIs

Core Responsibilities (How You’ll Win)

What We’re Looking For

• Daily Traders: Increase daily active traders by double digits.
• MAUs: Grow monthly active users across retail segments.
• Conversion: Improve sign-up first-trade conversion rate by at least 15%.
• Retention: Lift 30-day retention rates through activation and reactivation campaigns.
• Revenue Contribution: Deliver measurable revenue impact from growth campaigns.
• Daily Active Traders (DAT)
• Monthly Active Users (MAU)
• Sign-up First Trade Conversion %
• Retention Rates (30-day, 90-day)
• CAC (Customer Acquisition Cost) vs. LTV (Lifetime Value)
• Revenue contribution from growth campaigns
• Channel Execution: Run acquisition programs (referrals, affiliates/KOL, campus ambassadors, WhatsApp/Telegram campaigns).
• Activation & Conversion: Partner with Product and Ops to optimize onboarding flows and reduce drop-offs.
• Retention Plays: Launch loyalty and reactivation campaigns (email, push, in-app).
• Experimentation: Design and run weekly A/B tests on funnels, creatives, and incentives.
• Data Ownership: Track, analyze, and report on acquisition and retention performance - know what’s moving the numbers.
• Market Localization: Adapt growth tactics to African retail behavior e.g., FX-driven activity, community groups, informal trading circles.
• Cross-Functional Support: Work hand-in-hand with Marketing (for brand awareness), Product (for funnel optimization), and BD (for distribution partnerships).
• 3–5 years experience in growth, acquisition, or performance marketing for a consumer product (crypto, fintech, or mobile app preferred).
• Track record of driving measurable KPIs: MAU, conversion, retention, CAC/LTV.
• Hands-on operator with strong skills in digital channels (paid, referrals, affiliates, communities).
• Data-driven mindset: funnel analysis, cohort tracking, experimentation.
• Comfortable moving fast and iterating with limited resources.
• Experience in African markets or other emerging economies.
• Exposure to crypto-native growth levers (airdrops, token incentives, ambassador programs).