Trade Marketing Manager at New Age Mobile Concepts Limited

JOB OBJECTIVES

Develop and implement marketing strategies to promote our products to and provide support for retailers, wholesalers, and distributors. This includes creating trade marketing plans, conducting market research, analyzing sales data, and collaborating with the sales team to optimize brand performance and grow market share. Understand consumer behavior and market trends to effectively target and engage with trade customers, maximize product/brand visibility and availability in retail outlets and distribution channels.

JOB FUNCTIONS

• Developing and implementing trade marketing strategies to drive sales
• Executing effective trade promotional campaigns and reporting periodically on results and insights
• Coordinating on-boarding and retention efforts (training, support, and incentives) for trade customers; wholesalers, retailers and distributors
• Analyzing market trends and competitor activities to identify trade opportunities.
• Building and maintaining relationships with key stakeholders and external partners
• Monitoring and evaluating the success of trade marketing initiatives
• Coordinating visual merchandising for POS and retail outlets
• Coaching and supporting the sales teams to execute trade initiatives
• Expanding sales opportunities across general and modern trade channels
• Managing the trade marketing budget and allocating the Advertising & Promotion (A&P) budget across relevant channels and tactics
• Increasing ROI, market share and profitability for all products 
• Maintaining solid business relationship with key accounts

REQUIREMENTS

• Bachelor’s or Master’s degree in business management, economics, marketing or related field
• 3 - 5 Years proven experience in trade marketing or a similar role.
• Proficiency in Microsoft Office and marketing software.
• Strong knowledge of retail industry in Nigeria
• Experience in collating and analyzing large amounts of data
• Strong project management skills
• Certifications in Marketing, Sales, Trade Promotion Management and Retail Category Management

SKILLS

• Strong analytical skills to analyze market trends and competitor activities.
• Excellent communication skills to build relationships with partners and stakeholders.
• Strategic thinking to develop effective marketing plans and campaigns.
• Negotiation skills to secure profitable deals and partnerships
• Attention to detail to ensure accurate implementation of marketing strategies.
• Creativity and innovation

KPI’S

• % Increase in brand Awareness and recognition
• ROI for trade marketing campaigns
• % increase in market share and trade customer retention rates
• Quality of visual merchandising, POS and trade marketing materials
• Speed and accuracy of decisions
• Quality and sustainability of the relationship between the brand, trade channels and products.
• Better control of sales team and trade support initiatives
• Broader control over stock