Event Associate at Alaro City

About the job

• Reporting to the Head of Marketing & Communications, Nigeria, the Events Associate is responsible for generating new sales leads through brand activations at events, conferences, and shopping centers
•  Owns the end-to-end event lifecycle, including concept development, planning, logistics, on-site execution, and post-event evaluation
•  Develops detailed event plans and timelines (run-of-show, vendor schedules, staffing plans) to ensure seamless execution
•  Manages external agencies teams (project-based)
•  Ensures operational excellence of events budgeting at every stage, from planning to execution. Adhere to events budgets KPIs and efficiency
•  Coordinates event logistics including venue sourcing, permits, production, booth build, AV, catering, security, and transportation
•  Oversees event staffing, including promoters, brand ambassadors, and temporary staff; ensures proper briefing, training, and performance supervision
•  Ensures brand compliance and consistency across all event touchpoints, signage, collateral, and experiential elements
•  Implements lead capture processes at events (digital and offline), ensuring accurate data collection and handover to sales teams
•  Manages risk, contingency planning, and issue resolution before and during events to ensure smooth execution
•  Produces post-event reports, including budget reconciliation, lead performance, ROI analysis, and recommendations for improvement
•  Maintains an annual events calendar, aligning events activity with sales, marketing, and business development priorities
•  Manages our catalogue of merchandise, roll-ups, teardrops, brochures, leaflets etc, from planning to execution and utilizing it in-house
•  Manages 3rd parties event integrations in terms of concepts, budgeting, and brand presence. Researches and plans participation in relevant industry events to promote sales and boost brand awareness
•  Organizes and manages internal events for employees and other stakeholders

Requirements

•  Bachelor's degree in Marketing, Event Management, Business, or a related field
•  Proven experience in event management and brand activation roles, typically with 8-10 years of relevant experience
•  Proven experience in end-to-end event planning and on-site execution, including large-scale brand activations and conferences
•  Strong operational skills with the ability to manage multiple events simultaneously under tight timelines
•  Demonstrated ability to generate new sales leads through effective brand activations at events, conferences, and shopping centers
•  Skill in managing a team of external suppliers, including recruitment, training, and performance management
•  Strong networking skills to build relationships with industry contacts, event organizers, and relevant stakeholders
•  Skill in managing events agencies and other suppliers, ensuring effective collaboration and delivery of services
•  Strong communication skills to coordinate with internal teams, external partners, and vendors