Alaro City, is a mixed-income, city-scale development with areas for offices, logistics and warehousing, homes, schools, healthcare facilities, hotels, entertainment and 150 hectares of parks and open spaces.
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Reporting to the Head of Marketing & Communications, Nigeria, the Events Associate is responsible for generating new sales leads through brand activations at events, conferences, and shopping centers
Owns the end-to-end event lifecycle, including concept development, planning, logistics, on-site execution, and post-event evaluation
Develops detailed event plans and timelines (run-of-show, vendor schedules, staffing plans) to ensure seamless execution
Manages external agencies teams (project-based)
Ensures operational excellence of events budgeting at every stage, from planning to execution. Adhere to events budgets KPIs and efficiency
Coordinates event logistics including venue sourcing, permits, production, booth build, AV, catering, security, and transportation
Oversees event staffing, including promoters, brand ambassadors, and temporary staff; ensures proper briefing, training, and performance supervision
Ensures brand compliance and consistency across all event touchpoints, signage, collateral, and experiential elements
Implements lead capture processes at events (digital and offline), ensuring accurate data collection and handover to sales teams
Manages risk, contingency planning, and issue resolution before and during events to ensure smooth execution
Produces post-event reports, including budget reconciliation, lead performance, ROI analysis, and recommendations for improvement
Maintains an annual events calendar, aligning events activity with sales, marketing, and business development priorities
Manages our catalogue of merchandise, roll-ups, teardrops, brochures, leaflets etc, from planning to execution and utilizing it in-house
Manages 3rd parties event integrations in terms of concepts, budgeting, and brand presence. Researches and plans participation in relevant industry events to promote sales and boost brand awareness
Organizes and manages internal events for employees and other stakeholders
Requirements
Bachelor's degree in Marketing, Event Management, Business, or a related field
Proven experience in event management and brand activation roles, typically with 8-10 years of relevant experience
Proven experience in end-to-end event planning and on-site execution, including large-scale brand activations and conferences
Strong operational skills with the ability to manage multiple events simultaneously under tight timelines
Demonstrated ability to generate new sales leads through effective brand activations at events, conferences, and shopping centers
Skill in managing a team of external suppliers, including recruitment, training, and performance management
Strong networking skills to build relationships with industry contacts, event organizers, and relevant stakeholders
Skill in managing events agencies and other suppliers, ensuring effective collaboration and delivery of services
Strong communication skills to coordinate with internal teams, external partners, and vendors
Gmail
Yahoomail