Trade Marketing Manager at Mikado Nigeria Limited

Job Description

• Promoting, selling, and securing orders from existing and prospective customers through a relationship-based approach;
• Handling key clientele base by sustaining & developing relationship with client
• Cold calling to arrange meetings with potential customers to prospect for new business
• Planning and organizing personal sales strategy by maximizing the return on time investment for territory/segment.
• Negotiating the terms of agreement and closing sales while managing clients database.
• Meeting sales target, promoting new products and special deals.
• Build, implement and enhance marketing initiatives to maximize outreach and sales.
• Responsible for partnership engagement for all projects
• Oversee website management, social media content and database analysis.
• Developing Trade Marketing plan in line with Brand Plan and Sales Channels.
• Build a budget to carry out sales and promotion plans.
• Prepared regular client reports, researched-based forecast on existing/new client briefs.
• Play advisory role to the sales team
• Co-ordinate retail marketing activation (In-store and Out-door) within channels.
• Conduct market analysis and monitor competitive activity.
• Outlet activation of product/ brand.
• Monitoring of online sales activities.

Qualifications and Experience

• Minimum of B.Sc./HND.
• Desired Course: Marketing
• Minimum of 5-7 years of hands-on experience in Sales.
• Good working knowledge of Microsoft Office suite
• Required skills and competencies:
• Excellent communication skills both written and oral
• Excellent negotiating skills
• Ability to work both independently and as part of a team.
• A high degree of self-motivation
• Prioritization and time management skills.
• Experience with online marketing, including social media, and content marketing.
• Understanding of public relations.
• Advanced communication skills.
• Ability to quickly adapt to change.