Trade Marketing Manager at Kimberly-Clark

Job Description

• Drive RGM initiatives for Nigeria, collaborating with the regional team.
• Analyze and share key insights with GM & Leadership team of sales and Nielsen data for decision making purposes (in conjunction with marketing director)
• Drive OpSys data collection and collation
• Channel & Key Customer level DPSM Planning and Tracking:
• Distribution: Must Stock List
• Pricing: Promo Guidelines
• Shelving: Planogram guidelines + SOS% target setting
• Merchandizing: Full year in-store display planning for TT & MT
• Active participation in development of annual brand plans (led by marketing), including New Product Innovations (NPIs) planning
• NPI planning with the Key distributor driven by Perfect Launch Kit
• Gathering and sharing shopper, retailer and competition updates and insights
• Strong presence in Traditional trade to gather data
• Implementation of category strategy (developed in collaboration with marketing)
• Implementation of retailer/customer/Distributor strategy (developed by sales)
• Coordination with AC Nielsen and marketing for regular data sharing, working on data enhancements and data analytics as per business requirements
• Responsibility for 2 budgets: (a)A&CP: in-store activation (POSM, promoters) & in-store sampling implementation (b) GTN: trade marketing plans
• Interface with distributor.

Key Competencies / Skills

• The position requires tertiary qualification (commercial base essential), a minimum of 7 years experience, 3 at a senior level within Customer, Channel, Marketing or Finance.  Proven track record in leadership to achieve  business results, market share growth.
• Business management competencies
• Cross-functional knowledge/experience
• FMCG understanding/knowledge
• Mandatory core sales experience, with thorough understanding of TT and MT.

Key Interfaces (Internal / External Stakeholders)
Internal:

• Marketing team
• Demand Planning
• Business Analysis Team
• Nigeria Leadership Team
• RGM Team.

External:

• MultiPro
• BTL agency (POSM, promoters, sampling).

Global VISA and Relocation Specifications:

• Plan the execution of brand plans based on channel, customer & shopper knowledge in order to meet financial and market share objectives.