Territory Sales Representatives at Frutta Foods and Services Nigeria Limited

ROLES AND RESPONSIBILITIES

• Achieve daily, weekly, and monthly sales targets within assigned channels and territory.
• Visit assigned outlets regularly, take orders, and ensure timely delivery of products.
• Support the recruitment and performance monitoring of distributors and retail partners.
• Ensure product visibility through strategic placement of POS materials and display standards.
• Execute trade and channel marketing initiatives in assigned territory.
• Gather and report market intelligence, including competitor activities, pricing, and trends.
• Maintain strong customer relationships and resolve customer issues promptly.
• Ensure correct stock rotation (FIFO) and adequate stock levels at retail outlets.
• Prepare and submit accurate daily sales reports and feedback on activities.
• Collaborate with Van Sales Reps (VSRs) and merchandisers to drive performance and achieve set KPIs.

JOB REQUIREMENTS

Education:

• Minimum of OND or HND/B.Sc. in Marketing, Business Administration, or any related discipline.

Work Experience:

• 2–3 years proven experience in field sales within the FMCG industry.
• Experience in Open Markets, HoReCa, and retail outlets within Lagos or South West Nigeria is essential.
• Previous experience in beverage or juice segment is an added advantage.

Technical Requirements:

• Strong knowledge of the local market and customer segments.
• Ability to analyze sales trends and generate actionable insights.
• Sound knowledge of sales tools, routing, and reporting.
• Basic proficiency in MS Office tools (Excel, Word).

PERSON SPECIFICATION

• Strong interpersonal and communication skills.
• Target-driven and self-motivated with high energy levels.
• Strong problem-solving abilities and resilience.
• Excellent negotiation and relationship management skills.
• Ability to work independently and in a team.
• Must have a valid driver’s license and be willing to travel within the region.

REQUIRED SKILLS & BEHAVIOURAL COMPETENCIES

• Selling & negotiation skills
• Customer focus
• Territory management
• Basic reporting and data interpretation
• Time management
• Product knowledge
• Team collaboration
• Integrity and accountability

KEY PERFORMANCE INDICATORS (KPIs)

• Achievement of monthly/quarterly sales targets
• Number of active customers/outlets in assigned territory
• Product availability and visibility in trade
• Frequency and quality of customer visits
• Timeliness and accuracy of reports
• Execution of promotional activities in trade
• Customer satisfaction and retention rate
• Growth in numeric and weighted distribution