Strategic Partnerships Manager, Executive Education at James Hope University Business School

Summary

• The Strategic Partnerships Manager for executive education will drive growth through traditional business development strategies, focusing on creating, building, and maintaining partnerships with business enterprises (corporations), government agencies, and NGOs.
• The role also involves collaborating with internal teams to deliver high-quality business education programs and using digital and social marketing tools to support outreach efforts.

Key Responsibilities

• Develop and execute traditional business development strategies to build partnerships.
• Promote executive education programs through direct outreach, presentations, and professional networking.
• Collaborate with the digital and social marketing team to enhance visibility via online channels.
• Maintain strong client relationships to ensure satisfaction and encourage repeat business.
• Achieve revenue growth targets and provide regular performance reports.

Description of Job Roles
Partnership Development:

• Identify, target, and establish partnerships with corporations, government agencies, and NGOs for executive education programs.
• Attend industry events, seminars, and networking opportunities to build relationships with potential clients.
• Develop and present customized proposals, ensuring alignment with partner needs and organizational objectives.
• Negotiate and finalize partnership agreements to secure long-term collaborations.

Program Promotion and Sales:

• Collaborate with the marketing and digital teams to promote executive education programs for the school.
• Use traditional business development methods such as direct outreach, personal meetings, and presentations to attract corporate clients.
• Leverage modest digital marketing tools (e.g., LinkedIn) for lead generation and professional networking.
• Maintain a strong understanding of market trends to position programs effectively.

Client Engagement and Retention:

• Serve as the main point of contact for corporate clients, ensuring a seamless and professional experience.
• Organize face-to-face and virtual consultations to gather client requirements and feedback.
• Foster long-term client relationships, encouraging repeat engagements and referrals.

Market Analysis and Strategy:

• Conduct market research to identify emerging trends in executive education and corporate training.
• Monitor competitor activities and recommend strategies to enhance the school’s offerings.
• Work with faculty and program teams to co-design programs that meet market needs and client expectations.

Internal Collaboration:

• Collaborate with the faculty, operations, and digital marketing teams to ensure effective delivery of programs.
• Provide insights to the marketing team on key messages to campaign target audiences.
• Contribute to the design of program contents to reflect the needs of strategic partners.

Drive Revenue Growth:

• Develop and implement strategies to meet and exceed revenue targets for executive education programs
• Pursue new business opportunities and identify additional revenue streams.
• Monitor the financial performance of partnerships and ensure cost-effective program delivery.

Person Specifications
Qualifications:

• A strong Bachelor’s Degree in Business Administration, Marketing, or a related field (MBA preferred).
• Membership in relevant professional associations would be advantageous.
• Consistent and proven experience (5+ years) in business development or strategic partnerships, ideally in the marketing of business education or corporate training
• Track record of successfully managing and growing strategic partnerships.

Skills and Competencies:

• Strong relationship-building, negotiation, communication, and presentation skills.
• Expertise in traditional business development strategies, including in-person client meetings and presentations.
• Experience in marketing of executive education or corporate training.
• A strong network of relevant industry contacts.
• Basic familiarity with digital and social media platforms for professional networking.
• Excellent project management and organizational skills.
• Strategic and analytical thinking to identify and seize business opportunities.