Strategic Brand Manager at Meristem Securities Limited

Job Summary

• The Strategic Brand Manager is responsible for managing the Meristem brand as required.

Responsibilities

• Plan, Deliver, Execute and Manage brand strategic campaigns (internal and external);
• Conduct Market Research and Competitors Analysis;
• Stakeholder Mapping strategy;
• Translate brand elements into plans and go-to marketing strategies ;
• Optimizing budget spending; 
• Plan, execute, and measure experiments and conversion tests;
• Engage creative vendors for the development of creatives to motivate the target audience to take action.
• Brainstorm new and creative growth strategies for our products;
• Email marketing;
• Reports writing
• Any other assignment as may be assigned by your supervisor

Requirements

Qualifications and Work Experience:

• BSc. degree in any social science dizcipline or related field
• Masters degree is an added advantage
• 3 - 6 years of cognate experience in Brand Management and or related role preferably from an in a financial institution.
• Advertising agency experience is an added advantage.
• Professional certificate in relevant field is an added advantage.
• Experienced in a customer-driven environment and working with targets
• Experience with stakeholder and client management
• Experience with planning, delivering and executing marketing campaigns, measurements, and creative strategy
• Strong written and verbal communication skills with good attention to detail
• Must be able to think creatively