Social Media Officer at UNICAF

Job Summary

• As a Social Media Officer, you will manage online presence, create engaging content, and drive strategic campaigns to enhance brand visibility
• Remote or on-site, this full-time role offers exciting projects and continuous learning.

Responsibilities
Social Media Strategy:

• Develop, implement, and manage our social media strategy to enhance brand presence and engagement with the Nigerian audience

Content Creation & Curation:

• Design and curate a localized social media content calendar for Facebook and Instagram, ensuring daily posts that resonate with the local audience.

Performance Analysis:

• Analyse and report on social media performance.

Cross-Functional Collaboration:

• Work closely with the Marketing Team to align social media initiatives with broader campaigns, promotions, and brand messaging.

Trend Monitoring:

• Stay informed about industry trends and emerging social media platforms to keep our strategies current and effective.

Competitive Analysis:

• Monitor competitors on social media, identifying trends, insights, and opportunities for strategic improvement.

Influencer & Collaboration Sourcing:

• Identify and engage local influencers and websites for potential collaborations to amplify our brand’s reach.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Proven experience of at least 1 year as a Social Media Officer or in a similar role.
• Excellent written and verbal communication skills in English.
• Experience with social media advertising and analytics tools.
• Ability to manage multiple projects independently.
• Ability to handle multiple assignments and meet established deadlines with high attention to detail
• Strong organisational and time-management skills.